Jamestown NC (PRWEB) December 30, 2011
For the holiday season Boston Beer wanted to create a bar coaster that would make people notice the Samuel Adams brand and the special offer. The interactive coaster has four panels, instead of the normal two and it creates a never ending fold that gets people’s attention. Through a three dimensional design the coaster allows Samuel Adams to create a complete story. Two more panels on a coaster creates interest and doubles the amount of space available to get the message out.
Trish Witkowski of Fold Factory says, “The goal shouldn’t be to get into somebody’s “great idea” file. You want them to notice the piece and take action. It has to have purpose and accomplish a goal — which is response.” Samuel Adams accomplished this goes through the use of this interactive coaster.
Samuel Adams also used a QR code to make it easy for people with smart phones to take advantage of the offer. A QR Code is a quick response barcode that makes it quick and easy for smart phones to connect to the web. If a smart phone has the QR reader app installed just scanning the barcode takes you to the website.
The interactive card has a number of uses for coasters. It can be used as a trivia game, to educate people or as a quiz. The coasters are printed in the United States on Neenah 17 point blotter paper. In addition to coasters, the interactive card has been used for marketing pieces and business cards. Wall Printing has helped companies worldwide create unique marketing pieces with this origami design.