Specialty Coffee Consultant Shares Tips for Choosing the Right Independent Coffee Shop Location

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Finding the right location is key to opening a successful independent coffee shop. With more than 20 years of industry experience, Crimson Cup Coffee & Tea helps prospective coffee shop owners find profitable locations for independent coffee houses.

Seven Steps to Success in the Specialty Coffee Industry

Seven Steps to Success in the Specialty Coffee Industry

It's important to choose a highly visible spot that is on the way to or near an area where your prospective customers work, go to school, shop or travel.

Choosing the right location is the first – and most important – step in opening an independent coffee shop.

"Location will make or break your specialty coffee business," said Greg Ubert, founder and president of Crimson Cup Coffee & Tea. "It's important to choose a highly visible spot that is on the way to or near an area where your prospective customers work, go to school, shop or travel."

He said the ideal location will vary depending upon whether you want to open a coffee shop with drive through, coffee kiosk, drive-through coffee stand or mobile coffee bar. Good locations often can be found in or near:

  • Downtown office buildings
  • Colleges and universities
  • Tourist areas with a high volume of pedestrian traffic
  • Strip malls with high-volume traffic
  • Airports

Ubert discusses essential considerations for choosing an ideal coffee shop location in his book, Seven Steps to Success in the Specialty Coffee Industry. Now in its second printing, this common-sense guide is the foundation of Crimson Cup's 7 Steps program, which includes free consultation on locating and outfitting the right coffee shop location.

Unlike a coffee shop franchise, Crimson Cup's 7 Steps program allows business owners to operate a business that reflects their individual style. "From signage to seating, the owner is in charge," Ubert said. "We offer all the support of a franchise – and more – but without the franchise fees and loss of control."

To learn more about the 7 Steps program or to schedule an initial consultation, call 888-800-9224 or visit the Crimson Cup website.

About Crimson Cup Coffee & Tea
Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio and taught independent business owners how to be successful in specialty coffee. In 2007, Crimson Cup opened its first company-owned coffee house, which joined a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 25 states that serve Crimson Cup beverages. For more information, visit crimsoncup.com. ccct12292011

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Cheryl Claypoole
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