CableFAXIES 2012: Call for Entries Announced

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CableFAX has issued its call for entries for the “CableFAXIES” 2012 awards. The coveted awards program sets the industry benchmark for excellence across all areas of cable communications, public relations, and marketing. For a complete list of categories, go to: http://tinyurl.com/d9ekv8p

Previous honorees of the CableFAXIES awards have included executives, leaders, and team members who have made tremendous strides in cable communications after implementing powerful public relations and marketing campaigns within the industry.

Eligibility to win is extended to any communications team or individual — corporate, agency, association, government or nonprofit entity. Entries must be postmarked or received by Feb. 17, 2012.
For details go to: http://www.cablefax.com/cfp/awards/cablefaxies2012

A TV show will not be seen unless it is properly sold to affiliates, viewers and the media. A cable subscription will not be bought if an operator’s marketing, public relations and community involvement efforts are not superior to that done by satellite distributors and the telcos. Recognizing the importance of marketing and PR in nearly every area of the cable business, CableFAX selects the leaders whose creativity and marketplace savvy propelled them to the top.

Submissions for the CableFAXIES entries are judged by a blue chip panel of corporate, agency, nonprofit and academic executives, as well as, by the staff of CableFAX. Entries are evaluated based on creativity, innovation, sound planning implementation and results. The most important criterion is proven success in aligning strategic objectives with end goals.

A reception in spring 2012 will be held to honor the winners. Honorable mentions will receive their CableFAXIES awards during an event at the Grand Hyatt in New York City.

NEW CATEGORIES for 2012:

  • Faith-based Marketing
  • Sweepstakes and Games
  • Technology Vendor Marketing (Consumer)
  • Technology Vendor Marketing (B2B)
  • Youth Marketing

CATEGORIES:

  • Advertising Campaign for a Single Program
  • Advertising Campaign for a Network
  • Corporate Social Responsibility/Green Campaign
  • Community Relations
  • Direct Response Marketing
  • Integrated Marketing Campaign
  • Marketing Campaign
  • Marketing of a New Series or Show
  • Marketing of a Continuing Series
  • Marketing of a Special or Documentary/ Documentary Series
  • Media Event
  • Media Relations Campaign
  • Mobile Marketing Campaign
  • Multicultural Marketing
  • Press Kit
  • Programming Stunt
  • PR Stunt
  • Public Affairs Campaign
  • Social Media Marketing
  • Trade Show Marketing and PR
  • Tchotchke
  • Video: use of video or moving image
  • Viral Marketing Campaign

PEOPLE AWARDS:
(Awards can be given at 5 levels: Programmer, National; Programmer, Regional/Local; Operator, MSO; Operator, Local System; and Vendor)

  • Marketer of the Year, VP Level and above
  • PR Executive of the Year, VP Level and above
  • Public Affairs Executive of the Year
  • Marketing Team of the Year
  • PR Team of the Year
  • NEW: Up and Comer Award

The CableFAXIES awards are presented by the most trusted information source in cable: CableFAX Daily and sister brand CableFAX: The Magazine. The winners and honorable mentions will be saluted during an awards event in April 2011 in New York City. Several awards may be given in each category to recognize the different goals and challenges between independent operators and larger operators, small and large networks.

For complete rules, more information, or to submit an entry, contact Mary Lou French mfrench(at)accessintel(dot)com or visit: http://www.cablefax.com/cfp/awards/cablefaxies2012.

For advertising and sponsorship information contact Debbie Vodenos at: 301-354-1685 or dvodenos(at)accessintel(dot)com.

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Barbara J. Bauer
CableFAX
301-354-1796
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