PR News Publishes the Newest Edition of its Employee Communications Guidebook

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The Employee Communications Guidebook provides best practices, tactics, checklists, case studies and more from top internal communications experts.

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It is extremely important for PR professionals to communicate their core brand messages to internal team members and transform them into ambassadors who feel they have a stake in their organization's future.

In the latest edition of PR News' Employee Communications Guidebook, internal communications experts share their best practices, tactics, checklists, role-playing suggestions, case studies and policies to help you improve workplace morale; meet the challenges of management turnover; recruit, develop and retain talent; manage crises; set boundaries on social media use; and break down the barrier between brand and employee.

The PR News Employee Communications Guidebook is available at http://www.prnewsonline.com/store/63.html.

Dozens of contributors share tips on how to roll out corporate engagement programs; keep the best and brightest employees motivated in a difficult economic climate; use crowdsourcing techniques to tie employees' activities more closely to the bottom line and recognize achievements; build morale through community involvement; encourage employees to become thought leaders; train frontline staffers to think like PR professionals; and set policies for using social media networks.

Employee Communications Guidebook chapters include:

  •     Motivation & Morale
  •     Management Challenges
  •     Recruiting & Retaining Talent
  •     Crisis Management
  •     Social Media & Digital PR
  •     Coaching & Training
  •     Social Responsibility
  •     Internal Branding
  •     Case Studies

Employees at any organization share messages about the brand every time they communicate with each other, every time they interact with external stakeholders and every time they mention their employer to their friends and family--via face-to-face communications and electronic media. Through their messaging, they are either helping a brand thrive or throwing up roadblocks. It is extremely important for PR professionals to communicate their core brand messages to internal team members and transform them into ambassadors who feel they have a stake in their organization's future.

The PR News Employee Communications Guidebook is available at http://www.prnewsonline.com/store/63.html.

PR News’ goal with this guidebook is to show communications practitioners how to forge bonds between brand and employee and be the catalyst behind every successful team-building initiative in their organizations.

Contact PR News' Assistant Marketing Manager Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com with questions.

About PR News: The PR News brand includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR Guidebook, Crisis Management and Media Training Guidebooks and other products and services. Visit us at prnewsonline.com.

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Laura Berdichevsky
PR News
301-354-1610
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