"The job of the advertiser is to connect the immediate desire with something larger and more archetypal: the call to adventure..."-Dr. Howie Jacobson
Chicago, Illinois (PRWEB) December 30, 2011
Global B2B Communications is now enrolling students worldwide for an Advanced AdWords Course taught by Google AdWords for Dummies Third Edition author, Dr. Howie Jacobson—Advanced Online Advertising: The Hero’s Journey. Picking up where his classic primer on AdWords leaves off, Dr. Jacobson’s one or two-day highly interactive course—both in-person and via webcast—utilizes discussion of Joseph Campbell’s Hero’s Journey myth for rapid immersion in the deeper motivations and psychology that hinder or drive sales across all cultures. This unique class offering promises to give attendees insight into both their own personal journey as well as those of their prospects worldwide. During interactive working sessions, attendees craft new ads, landing pages, and sales strategies that can be testing quickly and inexpensively via AdWords.
To register for the course visit the Global B2B Communications 2012 Class Signup Page or write to 2012MarketingInstruction(at)globalb2bcommunications(dot)com.
Dr. Jacobson explains why the monomyth is the framework for this advanced course saying, “The hero’s journey fits with search marketing because your prospect is in the early stages of that journey – tentative, reluctant, and narrowly focused. Each search can be just a search for some product or information, or an induction into the epic dimension of his or her life. The job of the advertiser is to connect the immediate desire with something larger and more archetypal: the call to adventure that beckons the hero out of the familiar and into a more intimate relationship with life and their own potential. “
About Dr. Jacobson and Global B2B Communications
Dr. Howie Jacobson is an affiliate expert of Global B2B Communications (http://www.globalb2bcommunications.com) and regular contributor to the Harvard Business Journal, Fast Company and Huffington Post.
Dr. Jacobson’s first edition of Google AdWords For Dummies is widely considered as the “bible” on online advertising. Recently released in its third edition, this book provides a self-study framework on AdWords . This self-study primer can be supplemented by two introductory courses taught by Dr. Jacobson that are also sponsored by Global B2B Communications: AdWords Basics; and Intermediate AdWords. Additional courses by Dr. Jacobson and other Global B2B Communications Marketing Instruction by affiliate experts will be announced later in 2012. To receive updates on class offerings write to 2012ClassCalendarUpdates(at)globalb2bcommunications(dot)com .