Gleanster Announces Market Research Agenda for 2012

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New research areas include Customer Service Management, Human Capital Management, and IT Infrastructure

We want to help industry practitioners make smart decisions across all types of business initiatives.

Gleanster today announced the publication of its market research agenda for 2012. As the leading provider of research that benchmarks best practices in technology-enabled business initiatives, Gleanster indicated that it will expand and deepen the core practice areas that it established in its first full year of operation. These include Marketing, Sales, Voice of the Customer, and Business Intelligence.

At the same time, the firm indicated that it will broaden the scope of its research into several new areas, including Customer Service Management, Human Capital Management, and IT Infrastructure.

Gleansight benchmark reports scheduled to publish in Q1 include: Web Content Management, Campaign Optimization, Customer Service Management, Mobile Customer Engagement, Customer Experience Management, and Agile Business Intelligence.

Q2 reports include: Digital Asset Management, Social CRM, Mobile Commerce, Email Marketing Integration, Voice-of-the-Customer Analytics, B2B Demand Generation, and Data Quality Management.

Q3 reports include: Enterprise Social Media, Human Capital Management, Marketing Analytics, Sales Performance Management, Data Virtualization, and Branded Online Communities.

Finally, Q4 reports include: Search Engine Marketing, Enterprise Mobility, Web Analytics, Customer Data Management, and Marketing Asset Management.

In addition to the Gleansight benchmark reports, each of which runs approximately 30 pages and includes a vendor landscape section with analyst commentary and survey-based rankings, Gleanster will publish a series of Deep Dive analyst reports for each topic area. Gleanster also recently announced the launch of its Insight Exchange Open Resource Library, which contains related white papers, case studies, and other third party-submitted thought leadership.

“We’re looking to increase the size of our content library by orders of magnitude in 2012 for the benefit of our fast-growing community of senior business executives and other industry practitioners,” said Jeff Zabin, who serves as Gleanster’s research director. “We want to help them make smart decisions across all types of business initiatives. We do this by both benchmarking best practices, based on the experiences of thousands of Top Performers and the expertise of our own thought leaders, and by aggregating actionable insights from outside sources, including leading solution providers.”

About Gleanster
Gleanster is a market research and advisory services firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit


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