Small Businesses Better Able to Compete in Online Market with ‘Small Biz Web School’

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Innovative company provides small businesses with the tools to compete in the cutthroat online market.

Rhode Island web design, RI web design, Small Biz Web School, Konnessi, MA web design

The 'Small Biz Webschool' provides hands-on web development training.

It goes back to the old proverb: give a man a fish and you have fed him for a day. Teach a man to fish and you have fed him for a lifetime.

In today’s vast technological society, businesses that do not utilize online marketing face significant challenges. Indeed, 70% of consumers depend on the web for purchasing decisions while 34% of consumers who research a product online will make an in-store purchase. Unfortunately, small businesses with little to no web presence are at a distinct disadvantage in the competitive online market. Often on a tight budget, and dwarfed by the established internet barons of big business, small business owners may struggle to gain visibility at even a local level. Good news comes to small business owners, however, in the form of Small Biz Web School, an innovative program launched in January that enables business owners on a budget to harness the power of the Internet in their search for growth and success.

The Small Biz Web School aims to fill the niche between do-it-yourself web design programs such as Intuit and the costly services of web development firms. Explains co-founder Andrew Kelley, “A lot of build-it-yourself software leaves you with only a few, static pages that are difficult to update while web development firms are prohibitively expensive for small business owners”. As a result, Kelley and co-founder Jay Flynn conceived of a company that would not only help businesses to create a dynamic, cutting-edge website, but would then teach them the necessary skills to compete and win in a technological economy. Through tutorials, one-on-one discussion, and specialized training, clients of Small Biz Web School learn to manage social media campaigns, optimize their search engine ranking, and manage their sites, all at a reasonable cost. “It goes back to the old proverb,” Flynn remarks, “‘Give a man a fish and you have fed him for a day. Teach a man to fish and you have fed him for a lifetime’.”

Konnessi, LLC, one of the fastest growing web development companies in Rhode Island, launched Small Biz Web School earlier this month. Established in 2010, Konnessi has experienced unparalleled growth and already boasts a portfolio of clients that includes Anthony’s Pier 4, Military Home Link, Bricco, Rubiano & Company, and Gordon’s Fine Wines.

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