Buffalo, NY (Vocus/PRWEB) February 24, 2011
Customer service is one of the most important issues for merchants, because it can literally make or break a sale. It can also be the difference in whether or not a customer chooses to bring you their repeat business. As merchants continue to strive for ways to improve the customer service experience, some are turning to such models as SalesForce.com for help. Rokstok, an online custom jewelry design company, has implemented SalesForce.com in an effort to make a more scalable business model and provide a better customer service experience.
“When it comes down to it, customer service is the most important issue in the retail world,” explains Andrew Moquin, president and CEO of Rokstok.com, an online global marketplace for jewelry, including diamonds and rings of all kinds. “Providing good customer service is essential for keeping customers happy, as well as keeping any a stream of new ones coming to you for your product. We have to remember how powerful word of mouth advertising can be.”
SalesForce.com is an application that helps businesses track their customers better, so that they can keep in touch, as needed. It also ensures that the user is kept up to date with the progress of custom jewelry orders. At Rokstok, they specialize in custom-made jewelry, including engagement rings and wedding rings. Being able to properly track information about the custom design choices and the progress of each order is helpful for the customer and ensures a better customer service experience.
“This is just one of the many ways that we have taken steps to create a more pleasurable experience for our customers,” adds Moquin. “Excellent customer service is our goal, and this tool is going to help us achieve it.”
Rokstok is a comprehensive online jewelry marketplace that brings together diamond wholesalers and jewelry customers. It specializes in helping meet people’s needs for high-quality diamonds, engagement rings, wedding rings, custom designs, and more. Combined, its staff members have over 40 years of experience in the industry and are all trained by the Gemological Institute of America. To learn more about Rokstok, visit the website at rokstok.com
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