Print Management Firm Drives Innovation with Digital Publications

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Presslink Printing, Ltd. Now Provides Page-Turning Software

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It’s all about creating increased access to relevant information for our customers’ customers – all in a simple, affordable solution.

New economic realities mean more companies are looking for ways to direct their marketing and advertising funds toward creative solutions and products emerging from today’s technological advancements and trends. However, these strategies also expose companies to new audiences through new media and the web, driving innovation even further.

An example of a new product offering resulting from online advancements in publishing, Dallas-based Presslink Printing, Ltd. now offers their clients a new way to distribute catalogs and magazines. Presslink will continue to offer traditional commercial printing of catalogs, books and magazines- however they can now be paired with a digital publication, digital catalog, e-magazine, or digital web book utilizing page-turning software, accessible online through a user’s web browser.

The page-turning software has multiple functionalities to truly recreate the experience of leafing through a physical mailer with a web-based solution. The document is searchable- helpful for customers looking for a specific product- and the user can zoom in on the text to make it more legible if need be. There’s also an archive feature for reading back issues of the digital publication, and an option to print the mailer or a specific page if the client needed to. This new digital printing option offers robust interactive features and delivers the advertising space a business needs for success.

Presslink customer Lone Star Distribution has made use of the digital catalog to supplement their printed Buyer’s Guide publication, and National Marketing Director Sharon Patterson says, “Presslink goes above and beyond to meet deadlines and produce premium quality printing, vehicle wraps, publications and our new digital buyer's guide.”

Digital catalogs are extremely cost effective since, in most instances, we convert already existing print ready files to create the online versions. We see a remarkable opportunity to enrich marketing channels for our customers by supplementing commercial catalog printing with digital catalogs,” Presslink CEO Chris Hetterich said.

“We like to work with companies constantly trying to enhance their marketing reach and customer experience. It’s all about creating increased access to relevant information for our customers’ customers – all in a simple, affordable solution.”

Presslink has been in business since 1993, supplying print management and print procurement services for clients nationwide. To learn more about managed print solutions and digital publishing alternatives, contact Presslink Printing, Ltd. at Presslinkusa.com

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Eric McGehearty
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