Planalytics’ ability to quantify by product and by market how much weather will increase and decrease consumer demand enables Canadian Tire to more effectively plan its business and serve its customers.
Berwyn, PA (Vocus/PRWEB) February 01, 2011
Planalytics Inc. announced today that Canadian Tire Retail has expanded their subscription of Business Weather Intelligence® services. Canadian Tire is utilizing Planalytics' Consumer Insights℠ platform to analyze and manage the influence that weather has on demand levels for several product categories.
By expanding their Business Weather Intelligence services, Canadian Tire has added several product categories such as windshield wiper blades, lawn mowers, snow scoops and barbecues that Planalytics’ will in turn identify when, where and how much weather will influence consumer demand. Canadian Tire has also increased the number of users within the company to work with the Planalytics team. Companies utilize Business Weather Intelligence through online Decision Tools, daily/weekly/monthly reports, Planalytics Business Weather Experts, and onsite delivery sessions.
"Canadian Tire stores sell a wide range of leisure, automotive and household products that are significantly impacted by weather" said Fred Fox, Planalytics' President & CEO. "Planalytics' ability to quantify by product and by market how much weather will increase and decrease consumer demand enables Canadian Tire to more effectively plan its business and serve its customers."
About Canadian Tire Corporation
Canadian Tire Corporation, Limited is comprised of five business units: Canadian Tire Retail, one of Canada's most-shopped general merchandise retailers with 476 stores; PartSource, an automotive parts specialty chain with 87 stores; Canadian Tire Petroleum, one of the country's largest and most productive independent retailers of gasoline, operating 273 gas bars, 268 convenience stores and kiosks, and 73 car washes; Mark's Work Wearhouse, one of the country's leading apparel retailers operating 374 stores in Canada; and Canadian Tire Financial Services that has issued over five million Canadian Tire MasterCard credit cards and markets related financial products and services for retail and petroleum customers. More than 57,000 Canadians work across Canadian Tire's organization from coast-to-coast in the enterprise's retail, financial services, and petroleum businesses.
About Planalytics Inc.
Planalytics Inc. is the singular global source of Business Weather Intelligence – the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit http://www.planalytics.com