Blain Supply Selects Planalytics For Business Weather Intelligence

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Planalytics Inc. announced today that Blain Supply, Inc. has subscribed to its Business Weather Intelligence® Platform. Blain Supply is utilizing Planalytics’ Consumer Insights℠ service to analyze, quantify and manage the weather’s impact on seasonal apparel categories.

Business Weather Intelligence

Planalytics is helping us identify regional opportunities for our Outwear category, which in turn will better help us serve our customers

Planalytics Inc. announced today that Blain Supply, Inc. has subscribed to its Business Weather Intelligence® Platform. Blain Supply is utilizing Planalytics’ Consumer Insights℠ service to analyze, quantify and manage the weather’s impact on seasonal apparel categories.

"We are eager about our partnership with Planalytics," commented Brian Ziegler, Vice President of Information Technology at Blain Supply. "Planalytics is helping us identify regional opportunities for our Outwear category, which in turn will better help us serve our customers."

"With seasonal apparel, weather volatility can make or break an entire season because such a large portion of the inventory is affected," said Scott Bernhardt, Chief Operating Officer at Planalytics. "We are pleased to have Blain Supply join our growing list of clients that are proactively using Business Weather Intelligence in their day-to-day operations and merchandising strategies," continued Bernhardt.

Planalytics weather-driven demand insights help clients project periods of favorability and risk for any region or time period. In turn, they use this intelligence for improving inventory decisions, facilitating markdowns, and planning promotions. Companies utilize Business Weather Intelligence through online Decision Tools, daily/weekly/monthly reports, Planalytics Business Weather Experts, and onsite delivery sessions.

About Blain Supply, Inc.
Founded in 1955, Blain Supply, based in Janesville, Wis., offers a range of management, merchandising and distribution services for Blain's Farm & Fleet stores. The stores operate as specialty discount retailers with more than 30 locations in the states of Wisconsin, Illinois and Iowa. They offer more than 150,000 items for sale to families and projects. The stores offer products, such as automotive batteries, candy, children's clothing, electrical supplies, electronics, farm supplies, fencing supplies, footwear and furniture.

About Planalytics Inc.
Planalytics Inc. is the singular global source of Business Weather Intelligence – the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit http://www.planalytics.com

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