Cable, Cable Nets Bring Black History to Customers On Demand

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Beginning today, and throughout February, digital cable customers are just a “click away” from sharing new insights into some of the history, science and beauty that are an integral part of the African-American experience. With the advent of advanced digital cable platforms, like On Demand, viewers can learn more about African-American history at their convenience during Black History Month.

Cable companies and cable networks are collaborating to share African-American culture, stories and milestones with all digital cable customers across the country. Black History Month comes alive in the home with a click.

Beginning today, and throughout February, digital cable customers are just a “click away” from sharing new insights into some of the history, science and beauty that are an integral part of the African-American experience. With the advent of advanced digital cable platforms, like On Demand, viewers can learn more about African-American history at their convenience during Black History Month.

“Harnessing the power of television, Internet and mobile apps, cable companies and cable networks have a strong influence,” said Char Beales, president and CEO, Cable & Telecommunications Association for Marketing (CTAM). “In this case, they are collaborating to share African-American culture, stories and milestones with all digital cable customers across the country. Black History Month comes alive in the home with a click.”

Viewers wanting to get a peek at the cross-section of On Demand programming can visit http://www.thisiscable.com to discover the TV shows and movies their cable providers have waiting. To make it easy to see what’s available, the programming is broken into four distinct categories:

Milestones in black history: Historical documentaries that explore Lincoln’s journey from the early years to his fight to abolish slavery during the Civil War, current perspectives on how ambitious plans to reinvent New Orleans are unfolding, and topical concerns such as finance and debt in Black America. Other titles include: “Treme,” “Injustice Files,” “The Real Abraham Lincoln,” Nick News – “Do We Need Black History Month?,” “The Legacy of Slavery,” “Martin Luther King, Jr.,” “We Shall Not Be Moved,” “Brick City,” “Pride and 500 Years Later.”

Profiles in courage: Biographies of influential African-Americans come to life with dramatic profiles, including that of living legend Dr. Ben Carson, who overcame a troubled early life to become a renowned neurosurgeon, and Laurence Fishburne in a one-man show portraying Justice Thurgood Marshall. Other titles include: “The Black List” (Volumes 2 and 3), “Antwone Fisher,” “Barack Obama: A Man and His Journey,” “The Express,” “The Hurricane,” “The Last King of Scotland” and “Ray.”

Powerful portrayals: Black cinema offerings, including dramas and movies based on beloved literature such as Alice Walker’s Pulitzer Prize–winning book “The Color Purple” and Cormac McCarthy’s “The Sunset Limited.” Other titles include: “Hurricane Season,” “Amistad,” “Blood Diamond,” “Do the Right Thing,” “For Colored Girls,” “Jungle Fever,” “Miracle at St. Anna,” “Night Catches Us,” “Pride,” “Roots: The Miniseries Talk to Me and When We Were Kings.”

That’s entertainment: Comedy specials such as “Mike Epps Presents: Live from Club Nokia,” urban comedies like “Let’s Stay Together,” and music biography series “Unsung” featuring forgotten artists of the last 30 years. Other titles include: “106 & Park,” “Baldwin Hills,” “Celebration of Gospel,” “College Hill,” “Family Crews,” “The Game,” “Mo’Nique Show,” “Alonzo Bodden: Whose Paying Attention?,” “Bruce Bruce: Losin’ It,” “Louie Bluie,” “Soul Men, Stand Up for Family,” “The Hughleys, Lady Celebs Talk,” “Love That Girl Showbiz Cliches,” “Brandy & Ray J: A Family Business” and “What Chilli Wants.”

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, virtual resources, educational opportunities and the CTAM SmartBrief to 5,000 individual members. On behalf of its 90 corporate members, CTAM leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline®, Movies On Demand® and Solutions for Small Business. For more information, visit http://www.ctam.com.

For Media Inquires contact:
Jason D. King, ABC
Director of Communications & Media Relations
301.485.8914
Jason(at)ctam(dot)com

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