Nesbitt Wins Apple Of Our Eye Award At M2W® -HC™ - The Marketing Pharma & Healthcare to Women Conference

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Healthy Advice® Networks, EVP of Analytics and Information, Scott Nesbitt won the “Apple Of Our Eye” award for best presentation at the 2nd Annual M2W®-HC™ – The Marketing Pharma & Healthcare to Women Conference, November 16 & 17, 2010 in Chicago. Nesbitt’s session focused on how to deliver the right marketing message in the right way to the right person in a unique environment. The award was sponsored by Scholastic Parents and chosen by the brand marketing and ad agency executives who attended.

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Scott Nesbitt, EVP, Analytics and Information, Healthy Advice® Networks

Nesbitt’s presentation, which actually came late in the program...created more conversation between the audience and stage than any other. He is a gifted speaker and brand evangelist.

Scott Nesbitt, EVP, Analytics and Information, Healthy Advice® Networks won the Apple Of Our Eye Award which is annually presented to the person voted the best speaker by the brand marketing and ad agency executives who attend M2W® -HC™ - The Marketing Pharma & Healthcare to Women Conference. The 2nd annual M2W® -HC™ was held November 16 & 17, 2010 at the Chicago Cultural Center. The award was sponsored by Scholastic Parents.

Nesbitt won for his presentation, “Don’t be Fooled by Demographics”. He explained, “The unique environment of the physician’s office combined with the unique gate-keeping role of women regarding healthcare decisions calls for a different approach to marketing and targeting in the physician office. It is not enough just to be in-office; it is paramount that marketers deliver the right message in the right way to the right person. And it might not be who they think!”

Healthy Advice® Networks is the nation’s largest and fastest growing health-information company, with programs in the physician’s waiting room, exam room, back-office and in hospitals. Nesbitt joined the company a decade ago to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant, and easy-to-understand health information when and where they need it.

“Nesbitt’s presentation, which actually came late in the program, was simply amazing!,” according to Nan McCann, M2W®–HC™ Producer. “He is a gifted speaker and brand evangelist. Nesbitt made his compelling data easy to understand. He taught us, inspired us, and engaged us. This session created more conversation between the audience and stage than any other. I wasn’t surprised to learn that the attendees voted Scott Nesbitt the 2011 Apple Of Our Eye!”

“M2W®–HC™ is attended by execs from leading pharma and healthcare companies and their agencies,” McCann added. “The most successful brands, from childcare and eldercare, to OTC pharmaceuticals, hospitalization and insurance, realize that women are the primary decision makers for almost every aspect of their business.”

M2W®–HC™ is sponsored by Associate Sponsors: Aetna, imc2 health & wellness, LLNS, Ketchum, Draftfcb, Pink Tank, PMP, Healthy Advice Networks, Ogilvy Public Relations, Feinstein Kean Healthcare. Affiliate Sponsors: The Center for Medicine in the Public Interest, WomenHeart, American Cancer Society, HealthyWomen, Look Good…Feel Better, Go Red For Women, Susan G. Komen For The Cure. Workshop Sponsors: Publicis, Coyne PR. Showcase Sponsors: WebMD, Pentel, GetHealthyPromos.com, Carolina Pad, e-Healthcare Solutions, Scholastic Parents, The Haystack Group. Media Sponsor: Today’s Chicago Woman. Video Content Resource: SNiPPiES.

For conference schedule and information: http://www.m2w-hc.com or 860.724.2649 x13. M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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