Leading eCommerce Merchant 3tailer Sees 5.1% Increase in Website Conversion Rate by Implementing buySAFE 3-in-1 Guarantee

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buySAFE, Inc., the leading provider of unique brand building and website conversion solutions and 3tailer.com, the leading marketplace for great manufacturers and distributors to sell their products online, determined during a recent A/B test that buySAFE significantly increased the 3tailer.com website conversion rate and sales on their sites.

buySAFE, Inc., the leading provider of unique brand building and website conversion solutions and 3tailer.com, the leading marketplace for great manufacturers and distributors to sell their products online, determined during a recent A/B test that buySAFE significantly increased the 3tailer.com website conversion rate and sales on their sites.

3tailer utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were clear, convincing, objective and statistically significant. buySAFE increased 3tailer’s website conversion and site sales by 5.1%. The test was conducted in August 2011 with over one-half million page hits and close to one-hundred thousand unique visitors included over a multi-week testing period. The results clearly proved use of the buySAFE solution translates into significant increases in sales and profits for 3tailer.

“Online shoppers have three main concerns; “Is this business reliable, stable and safe to do business with?”, “Is my personal information secure?” and “Am I getting the best price?” said Jon West, CEO of 3tailer.com. “We comprehensively addressed these questions by adding the buySAFE 3-in-1 Guarantee which then substantially increased our conversion rate and site profitability.”

“When merchants address the natural concerns online shoppers have, they grow their business and increase market share,” said Jeff Grass, President & CEO of buySAFE, Inc. “With the buySAFE 3-in-1 Guarantee, 3tailer is providing tangible value to every customer and reaping the benefits of higher conversion, revenue and profit”.

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal a year, 20 million guaranteed purchases and approximately 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About 3tailer.com
3tailer was founded in late 2005 by two friends and recent Appalachian State University graduates, Jon West and Chad Ledford. Chad founded a successful sock website in early 2005 which was sold under the 3tailer brand in 2007. Jon won “Most Likely to Succeed Online” in ASU’s 2005 Entrepreneurship contest for his idea to reach the growing baby boomer market (EmbarrassingHealthProducts.com). The two decided to merge the ideas under one company while on an entrepreneurship trip in Germany. For more information, visit: http://www.3tailer.com
For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110
hdreyer(at)buysafe(dot)com

3tailer.com
Jon West, Co-Founder
(800) 251-3638

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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