Honda Plans Quick Launch of 2012 Civic

Share Article

2012 Civic launch information on all Civic varieties

There is no better time than today to check out Honda’s current line of vehicles at Fisher Honda, the leading Honda dealership in the Boulder area. The Civic line of vehicles has been delayed for a while now, but Honda has announced it will officially be launching the new 2012 Civic in April this year. In past Civic launches, Honda rolled out different models and variations over several months and sometimes years. Instead, this year Honda is launching all varieties of the 2012 Civic within weeks.

The family will include a coupe, sedan, a few variety of engines, hybrid version, and a Si edition. Originally planned to be launched in 2008, the new Civic was delayed due to the collapse of the Lehman Brothers. The car was then redesigned to be lighter, more affordable, and have greater fuel economy. Vicki Poponi, Assistant VP of Product Planning at Honda, released this statement at the 2011 Detroit Auto Show:
"When you get in [the current] car, it isn't roomy enough to be a Civic. That was what our focus was, getting back to where we once were: compact yet surprisingly roomy."

The quick launch of different versions of the Civic goes along well with Honda founder Soichiro’s belief: “there is a Civic for everyone”. Honda’s marketing campaign will have an emphasis on the different varieties of Civics that are available for consumers. The Civic has a unique and distinctive new design with a BMW inspired back end.

The Honda Civic is one of the most popular vehicles in the United States due to its affordability and its lasting appeal. The new 2012 Civic will only keep that momentum going as Honda releases more varieties of the vehicle that meet different consumer needs. Fisher Honda, the premier Honda dealership in the Boulder area, has the full lineup of affordable and fuel efficient vehicles. They are committed to bringing the right Honda vehicles to the right drivers.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Brady