Chicago, IL (Vocus/PRWEB) February 01, 2011
Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced a partnership with Jacobs & Clevenger, an independent, multichannel marketing communications agency that provides integrated direct, digital, database and brand marketing solutions.
The partnership gives J&C access to Alterian Alchemy™, enabling the agency to bring tools for web, email, social and traditional channels together with analytics for a more holistic marketing solution. The combined offering from Alterian and J&C allows both companies to appeal to a broader client base in both consumer and business to business (B-to-B) strategies by providing enhanced multichannel marketing and analytical capabilities.
Through the use of Alterian’s marketing tools, J&C is able to track customer data across multiple touch points in one centralized database to efficiently provide campaign analytics and measurement reports for its clients. This simpler method for campaign management leads to an enhanced range of services—one that is better, faster and easier than before—to ultimately maximize clients’ return on investment (ROI).
“Alterian’s product suite really enables and fits within our multichannel vision for branding and engagement,” said Ron Jacobs, president of Jacobs & Clevenger. “Not only can we easily integrate marketing initiatives across channels, but we’ve also been able to consolidate the various tools and outside resources that J&C used previously. Alterian Alchemy™ truly simplifies campaign management and measurement, enabling J&C to offer a more complete solution without a full staff of data analysts and a large IT department.”
J&C’s strong reputation in B-to-B, direct and digital marketing, particularly market planning and creative execution, complements Alterian’s toolset in a way that will help both businesses grow.
“With this partnership, both companies take each other to the next level of consumer engagement. It is no longer sufficient to simply target audiences, but in fact engaging in a coordinated, multi-channel dialog is becoming a requirement from consumers,” said Michael Fisher, SVP Sales & Marketing of Alterian. “The creative and strategic vision of J&C combined with Alterian’s feet-on-the-ground know-how is a perfect match for providing a broader, more comprehensive marketing solution for consumer and business oriented companies. We are looking forward to offering our combined capabilities to an entirely new client base that neither company would’ve been able to reach independently.”
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit http://www.alterian.com or the Alterian blog at http://www.engagingtimes.com.
About Jacobs & Clevenger
Jacobs & Clevenger is a Chicago-based independent, multichannel marketing communications agency that provides integrated direct, digital, database and brand marketing solutions. Founded in 1982, J&C helps clients optimize business value, while extending communications effectiveness by providing a combination of strategic thinking, customer insights and data-driven decision making. This yields a unique blend of marketing recommendations, sophisticated analytics, strong creative, integrated customer experiences and multichannel response executions that resonate with prospects and customers of client brands.
J&C's approach is built on a foundation of behavioral marketing and relevant communications that generate customer engagement, interactions and measurable results. J&C works with both consumer and business-to-business clients in a range of industries. For more information about Jacobs & Clevenger, visit http://www.jacobsclevenger.com.