Ben Fogle Encourages Londoners to Take Final Step in London Ambassadors Scheme with WinkBall and London 2012

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TV Presenter Addresses the Nation’s Capital via Online Video to Become the Faces of London and be a Part of the London Ambassadors Scheme for London 2012 Olympic Games

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“This is a once in a lifetime opportunity and I’m sure you’re as excited about the Olympics coming here to London as I am"

With the London 2012 Olympics almost upon us, the nation’s capital waits in excitement and anticipation for this esteemed sporting event to reach the city of London. The arrival of the Olympics also brings with it an exciting opportunity for the people of London to become involved in a fantastic community project that is pivotal to the success of London 2012.

The London Ambassadors scheme is an incredible initiative that gives Londoners the chance to be an Ambassador for the great city of London and welcome visitors to the city come the 2012 Olympic and Paralympic games. Through the scheme, Ambassadors will be able to advocate and promote what London has to offer and share with the visiting public what it is that makes London such a great city. Ambassadors will be passionate about London and will talk about the city's hidden treasures and encourage visitors to explore and discover more about London’s greatest landmarks and iconic locations.

It was television presenter, broadcaster - and Londoner! - Ben Fogle who took it upon himself to address the nation’s public to take the next step in applying to be part of this this fantastic and innovative programme that promotes London through the message of community. For those who have already taken the time to register themselves for the scheme, the 28th February holds great importance for them as this day is the deadline for application forms to be sent in. With the application form live and the 28th February almost upon us, Ben urged those who had registered to take the next step and fill out the online application form. Using the emotional power of video, WinkBall, the UK’s no. 1 video website, commissioned by the Mayor of London, Boris Johnson’s London Development Agency, gave Ben the online platform to communicate directly to a wide audience. Speaking about the scheme and application process, Ben had this to say;

“This is a once in a lifetime opportunity and I’m sure you’re as excited about the Olympics coming here to London as I am…the form is simple, straightforward and it shouldn’t take more than fifteen minutes to complete…apply by the 28th February and good luck!”

Ben’s last call for action will no doubt inspire a number of Londoners to fill out their online form and explain why they think they’d be a great London Ambassador. With his message broadcast online, Ben, with the help of, will have engaged a new, young audience and encouraged them to complete the next step to be a part of this amazing venture.

WinkBall also took to the streets of London to find out from the capital’s many faces what they think are London’s hidden gems and what they love about London. Once again, through the medium of online video, WinkBall will be showing an insightful story into what people love about the nation’s capital. Painting an exciting picture of Londoner’s views, WinkBall’s revolutionary and inimitable video coverage will depict London in an engaging way and demonstrate the importance of people’s involvement in the London Ambassadors scheme.

It is more important than ever for registered Londoners to take the final step in applying to be part of the London Ambassadors scheme. To find out more and discover the next step online, see Ben Fogle’s message and see what Londoners have to say about their city, go to:

Notes to Editors:

About WinkBall is a free, web-based, personal video communication service, which allows anyone to record, send and share videos with friends and family - privately. Users can also create and post content to video blogs and video walls for public viewing on the web.

Video messages delivered by WinkBall can be accessed anywhere, anytime through a web browser. WinkBall is also used by brands and organisations to share video content, which users can actively choose to watch and share.

All messages sent through WinkBall are supported by targeted five-second advertisements, which are played at the end of video messages. WinkBall is safe, simple and fun and makes video the best way to communicate online.

Established in London in 2005, the WinkBall Project team has evolved to become a leading player in driving the future development of online communication. Since its public launch in 2009 it has become the UK’s number one video website and spearheads a new genre of citizen reporting.

For more information, please contact WinkBall:

020 8962 3030

Head of Press:
020 8962 3030


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