BOSI Announces Launch Of Website And Entrepreneurial DNA Testing Resource

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BOSI DNA Test Expected to Further Understanding of How Individual Entrepreneurs Operate

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As soon as a business owner takes the BOSI Test and discovers their Entrepreneurial DNA they intuitively adjust how they run their business, lead their team and approach building community with other entrepreneurs

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Today BOSI announces the official release and launch of their website and entrepreneurial testing resource, BOSIdna.com. The impact of this resource is expected to resonate with positive significance in the entrepreneurial world. The primary reason for this expectation is that until now, all entrepreneurs were told they must fit a certain mold to succeed. The test released by BOSI enables business owners to discover their unique BOSI Profile (Entrepreneurial DNA) and learn about how that Profile impacts their business plan. No longer is it appropriate to think every business owner should emulate a "Donald Trump" business style to succeed.

“Almost immediately they start to make savvier decisions on how they run their company…” says Joe Abraham, Founder & CEO at BOSI, of the entrepreneurs who went through their beta and pre-launch testing programs. “As soon as a business owner takes the BOSI Test and discovers their Entrepreneurial DNA they intuitively adjust how they run their business, lead their team and approach building community with other entrepreneurs.”

**Through Discovery Of Entrepreneurial DNA, BOSI Exposes The Lie Of One-Size-Fits-All**

Entrepreneurial DNA, discovered quite by accident by Joe Abraham in 2008, confirms that entrepreneurs no longer need to try to implement a one-size-fits-all approach to business and life strategy. Neither should they follow a famous entrepreneur’s “success plan” without factoring in their own unique DNA.

Intuitively, on some level, entrepreneurs have known this for quite some time. Now, BOSI has proven this by giving the entrepreneur a simple but powerful test to discover their unique BOSI Profile. The BOSI acronym stands for Builder, Opportunist, Specialist and Innovator.

“Entrepreneurs who went through our beta and pre-launch testing found BOSI to be a real game changer,” said co-founder Steve Thompson. “When they discovered their unique Entrepreneurial DNA they started to make key decisions based on who they really are. It changed how they looked at themselves, their planning strategy and even the people they chose to surround themselves with.”

BOSI Test For Entrepreneurial DNA Now Available
Entrepreneurs are able to discover their unique DNA now! The company has announced the site's beta release with more functionality on the way. The basic BOSI Test, like many of the features of the program, is free to take. While visiting BOSIdna, entrepreneurs can complete a quick 10 question test and will receive a DNA report, free of charge. A robust online community is also in the works and scheduled for release later in February.

Since the discovery of Entrepreneurial DNA, over 20 months of testing, research and development with hundreds of entrepreneurs across the world has resulted in the validation and improvement of the BOSI DNA System. And this is only the beginning!

BOSI, BOSI DNA, Entrepreneurial DNA are either registered trademarks or trademarks applied for and pending of the company in the United States and/or other countries.

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Joe Abraham
BOSI Performance Institute
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