JustEnough Software Appoints Vice President of Marketing

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Leading Demand Management Solutions Provider Leverages Caroline Proctor’s Expertise to Drive Growth, Lead Go-to-Market Strategies

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“JustEnough’s growth has shifted into high gear. Proctor’s proven track record of building brands and generating market awareness and demand for enterprise software solutions make her a great addition to our leadership team."

JustEnough Software Corporation, a global leader in Demand Management solutions, today announced that Caroline Proctor has joined the company as Vice President of Marketing. JustEnough, which reported a significant increase in customers and revenues in 2009 and 2010, will continue to build on this growth by leveraging Proctor’s deep marketing expertise to deliver solutions that meet the planning needs of retailers, distributors and brand owners worldwide.

Proctor has more than 20 years of experience in a variety of product marketing and management roles in the technology market – from early-stage firms to publicly trade, multi-hundred million-dollar enterprise software leaders. She is responsible for the full spectrum of marketing functions at JustEnough, including branding, communications, analyst relations, public relations and demand generation.

Prior to joining JustEnough, Proctor was responsible for solutions marketing at JDA Software, where she led go-to-market demand and awareness generation programs. Previously, Proctor was Vice President of Product Marketing and Alliances for Manugistics, a well-known leader in the supply chain management software market.

“JustEnough’s growth has shifted into high gear,” said Malcolm Buxton, President and Chief Executive Officer of JustEnough. “Proctor’s proven track record of building brands and generating market awareness and demand for enterprise software solutions make her a great addition to our leadership team. We’re confident that she will help us capitalize on the strong demand we’re seeing for our Merchandise & Assortment Planning and Allocation & Replenishment, Sales Forecasting and Mobile Sales Force Automation solutions. I am pleased to welcome Proctor, as well as our many other new recruits from well-known supply chain software companies, to JustEnough during this time of rapid growth.”

“JustEnough’s focus on making today’s more complex demand problems easier to solve uniquely positions the company to satisfy the demand management needs of companies of all sizes involved in retail and distribution,” Proctor said. “Collaborating with innovative customers and partners worldwide allows JustEnough to design solutions for today’s challenges. With over 500 global brands leveraging JustEnough’s Onsite and OnCloud solutions, the company is responding to the growing demand for solutions that integrate smart planning with execution to drive operational efficiencies and grow revenues.”

About JustEnough

Founded in 1994, JustEnough is a global leader in Demand Management solutions. JustEnough services more than 500 of the world’s leading brands including Allocation and Replenishment of inventory at Kenneth Cole, Merchandise and Assortment Planning at Levi Strauss, Sales Forecasting at Kraft Foods, and Inventory Planning for IDS Group (Li & Fung) and Nissan.

OnCloud, OnSite and OnMobile, JustEnough’s Demand Management solutions, help retailers, distributors and brand owners forecast their customer demand, plan their inventory, sales and operations, and then execute on those plans. JustEnough is headquartered in the United States with offices worldwide. Learn more at http://www.justenough.com.


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Jenni Ottum
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