Premier Sports & Entertainment and Estrada Beisbol Announce Partnership

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Estrada Beisbol, the company that invented the Hitting Jack-It, the world's first and only weighted hitting system for fastpitch and baseball, today announced a partnership with Premier Sports & Entertainment (PSE), a firm with more than 25 years in the sports and entertainment management and marketing arenas. PSE will provide strategic investment, corporate and brand strategy, marketing, and publicity services, along with general operational and business consulting.

We partnered with PSE because of its impeccable reputation in the sports industry, its 25-year track record of helping clients achieve great results, and its vast experience with licensing in the consumer products space.

Estrada Beisbol, the company that invented the Hitting Jack-It, the world's first and only weighted hitting system for fastpitch and baseball, today announced a partnership with Premier Sports & Entertainment (PSE), a firm with more than 25 years in the sports and entertainment management and marketing arenas. PSE will provide strategic investment, corporate and brand strategy, marketing, and publicity services, along with general operational and business consulting.

The Hitting Jack-It is a complete hitting training system with patented design. The product comes in four sizes to assist progressive training. The product works with all baseball and fastpitch bats allowing players to develop speed, strength, and power during live batting practice sessions and off hitting tees.

“All current weighted products on the market are placed on the barrel of the bat causing a "casting" elongated swing, slowing down your swing causing less power. They do not let you practice with live pitching. The Hitting Jack-It was developed as a complete hitting system made by athletes for athletes to provide immediate results. The Hitting Jack-It will quickly develop bat speed and power and force your hands to work properly, creating improved technique,” said Marco Estrada, founder of Estrada Beisbol and creator of the Hitting Jack-It.

“We partnered with PSE because of its impeccable reputation in the sports industry, its 25-year track record of helping clients achieve great results, and its vast experience with licensing in the consumer products space,” said Mike Ortega, Chief Marketing Officer of Estrada Beisbol. “PSE is the perfect partner for our rapidly growing company. Its expertise will help us strategically grow as a company, maximize our potential, and immediately put the Hitting Jack-It on the bats of amateurs and professional baseball and fastpitch players around the world.”

"We are proud to partner with Estrada Beisbol,” said Gary Uberstine, CEO of Premier Sports & Entertainment. “Their innovation and creativity has the potential to revolutionize baseball training. The Hitting Jack-It is a transformational product in a space which has typically lacked the introduction of innovative products. We are equally excited by the product’s application to fastpitch, as well as Estrada Beisbol’s plans for developing unique baseball training products for women, as we believe that to be an untapped market. PSE has always prided ourselves in our ability to innovate and maximize our client’s potential. We look forward to accomplishing similar results with Estrada Beisbol, starting with the Hitting Jack-It.”

Estrada Beisbol will be consolidating its corporate offices to PSE’s headquarters in Santa Monica, Calif. Hitting Jack-It is now available at http://www.hittingjack-it.com, and select specialty retailers.

About PSE Consulting
PSE Consulting, a division of Premier Sports & Entertainment, is a progressive brand management and business development company that originates and launches new brands and incubates going concerns through its disciplined services: corporate strategy and growth, market evaluation, marketing and brand strategy, public relations, licensing, expert legal and contract negotiation services, financial analysis, operations and customer management. Comprised of leaders with a broad range of industry and functional experience, PSE works in a collaborative manner as a client’s trusted advisor to help companies and people maximize their growth potential by making and implementing smarter, innovative and sustainable decisions. For more information visit http://www.psemanagement.com.

About Estrada Beisbol
The company was founded by the Estrada family of professional baseball players who have been involved in baseball for over 30 years. The company launched with an infomercial in October of 2010, introducing the world's first and only variable weighted hitting system that allows you to hit live batting practice. The patented product called the Hitting Jack-It increases bat speed, strength and power while promoting proper swing mechanics for both baseball and fastpitch players. Estrada Beisbol's mission is to improve the skill and capability of all baseball and fastpitch players while creating opportunities for youth worldwide through baseball.

Media Contact:
Amy Palcic
amy(at)psemanagement(dot)com
310-584-9474

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Premier Sports & Entertainment
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