Internet Retailer Top 200 Merchant Motorcycle-Superstore.com Accelerates Sales Growth with the buySAFE 3-in-1 Guarantee

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buySAFE, Inc., the leading provider of brand building and website conversion solutions and Motorcycle-Superstore.com, the web’s premier motorcycle retailer determined during a recent A/B test that buySAFE increased the Motorcycle-Superstore.com website conversion rate and sales on their site.

buySAFE, Inc., the leading provider of brand building and website conversion solutions and Motorcycle-Superstore.com, the web’s premier motorcycle retailer determined during a recent A/B test that buySAFE increased the Motorcycle-Superstore.com website conversion rate and sales on their site.

Motorcycle-Superstore.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were objectively determined and highly conclusive. buySAFE increased Motorcycle-Superstore’s website sales via an increase in both website conversion and average order value. The test was conducted in December 2011 over a multi-week testing period, with the data proving highly statistically significant. The results translated into significant increases in sales for Motorcycle-Superstore from using the buySAFE solution during the holiday selling season.

“Adding buySAFE proved beneficial to us,” said Don Becklin, CEO of Motorcycle-Superstore.com. “In additional to the improved sales conversion, we were pleasantly surprised at the positive response we received from our customers. We’re #197 on the Internet Retailer Report today and hopeful that buySAFE will help us grow in 2011.”

"We’re proud to have Motorcycle-Superstore.com join our growing list of world class ecommerce sites using buySAFE," says Jeff Grass, CEO of buySAFE. “Their A/B website conversion test clearly demonstrates the value of buySAFE for merchants of any size, especially one as large and successful as Motorcycle-Superstore.com.”

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal a year, 20 million guaranteed purchases and approximately 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About Motorcycle-Superstore.com
Motorcycle-Superstore.com is an online retailer offering the largest online selection of motorcycle helmets, jackets and other accessories. Founded in 1998 by Don Becklin in his grandfather’s attic, the business is now listed as #197 on the Internet Retailer Top 500 List. Offering free shipping options, safe and secure ordering, and no hassle returns, Motorcycle-Superstore.com is the web’s premier motorcycle outfitter. For more information, visit: http://www.motorcycle-superstore.com

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110
hdreyer(at)buysafe(dot)com

Motorcycle-Superstore.com.
Erick Barney, VP, Marketing
erick(at)motorcycle-superstore(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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