Virtual Enterprise Performance Management Leader Veloxum Celebrates Continued United Kingdom Distribution Network Success as Reseller EssentialNET Signs 4 New Customers

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Veloxum's Enterprise Reseller EssentialNET continues its success in distribution throughout the UK of Veloxum’s optimization solutions, such as Veloxum for VMware. Veloxum Active Continuous Optimization (ACO) server infrastructure tuning solution transforms the process of optimizing complex physical and virtualized infrastructure configuration settings — allowing enterprises to realize the full potential of their IT infrastructure. As a result, IT-to-C-suite customers are already seeing up to 50 percent more utilization per server. The bottom line: annual savings of $300K to $500K for every $1 million spent on server infrastructure by major IT organizations.

Veloxum VMware Environment

Veloxum’s enterprise tuning solutions directly and powerfully address our clients’ critical need to optimize their physical and virtualized environment to eliminate inefficiencies and poor performance that reduce server capacity, performance and ROI.

Veloxum™ Corporation, a performance management company, today announced that one of its leading U.K. enterprise resellers, EssentialNET, has signed new enterprise deals to implement Veloxum server OS optimization software for Action for Children, CBG Group, Petroleum Pipe Corporation, and Valiant Petroleum. All have selected EssentialNET and Veloxum as their solution to increase the capacity and performance of their server infrastructure. EssentialNET’s success continues to increase distribution of Veloxum’s optimization solutions, such as Veloxum for VMware, in its UK market.

Veloxum selected EssentialNET to resell its Active Continuous Optimization (ACO)-based Veloxum for VMware enterprise optimization solution based on EssentialNET’s focus on IT infrastructure optimization solutions, industry knowledge, long standing relationships with multi-national organizations throughout the UK in a range of industries, and their strong technical expertise to successfully implement Veloxum for VMware in virtualized environments.

Veloxum’s ACO solution helps VMware users automatically optimize VMware platforms and increase performance and density up to 50%. Veloxum’s ACO offering enables VMware users to analyze and optimize all elements of their platform including the server capacity, networking, physical storage and interaction with clients.

“EssentialNET’s technical capabilities, proven relationships with all sizes of IT organizations, and customer-driven approach to solving customers’ IT issues makes them a tremendous addition to our global reseller team”, said Kevin Cornell, Chief Executive Officer of Veloxum. “Working together we will be able to provide VMware customers with significantly increased efficiency and TCO, strong support in the U.K. and reduced time-to-market to successfully implement our ACO optimization solution.”

“For more than a decade EssentialNET has sought out the most innovative and effective optimization technologies available,” said Kevin Penn, Managing Director, EssentialNET. “Veloxum’s enterprise tuning solutions directly and powerfully address our clients’ critical need to optimize their physical and virtualized environment to eliminate inefficiencies and poor performance that reduce server capacity, performance and ROI. We believe Veloxum offers a solution that has all the factors that our partners and customers require – quick deployment, guaranteed performance improvements and a fast return on investment.”

Active Continuous Optimization (ACO) sets Veloxum apart from other server and application monitoring-only tools

Many organizations have invested heavily in virtualization projects in order to achieve the cost savings presented to them as part of an ROI model. But without continuous tuning of server platforms to the applications they are running, it is difficult to achieve these results. Veloxum actively and continuously tunes server settings to deliver optimum performance and virtual-to-physical densities.

Veloxum’s ACO uses patent-pending algorithms to calculate the optimum server configuration settings that improve all aspects of performance. Veloxum then implements and logs these new optimal configurations, and acts as a continuous ‘tune-up’ service to configure elements automatically without requiring any user intervention or specialist skills.

What this means for the customer is that they can increase guest to host density, running a greater number of VMware instances without increasing physical server capacity. This leads to dramatic cost savings in terms of deferred capital expenditure on new hardware and reduced Total Cost of Ownership (TCO) in the areas of support, maintenance, powering and cooling requirements. Veloxum customers typically see a Return on Investment period of less than 6 months. Veloxum supports most enterprise platforms, including Linux, AIX, SUN and Windows OS with supplied OS modules, and optimizes popular applications such as Exchange, SharePoint, SQLserver, Lotus Notes and Oracle.

Availability, Pricing and Promotion:
Veloxum for VMWare is available from Veloxum and its authorized resellers. For a free evaluation download and more information on Veloxum for VMware, including feature, function and pricing information, please visit:

About EssentialNET
For the last 10 years, EssentialNET ( has sought out the most innovative and effective optimization technologies available.

EssentialNET's leading edge approach to network services and optimization forged some very long standing relationships with multi-national organizations in a range of industries. It soon became clear however that the need to optimize a network is inevitably driven by inefficiencies and poor performance in other aspects of the infrastructure. EssentialNET went on a quest to find optimization technologies for other areas of the IT topology and, since then, the portfolio has grown.

We believe that the ideal network should be flexible, safe, fast and, wherever possible, "Always On".

This not a pipe dream - we have a range of targeted technologies that turn this seemingly unattainable ideal into a reality. Having identified the potential of the product itself, and qualified that it will improve performance AND save money at the same time, EssentialNET has then brought those products to market in the UK and beyond.

About Veloxum

Veloxum’s founders started the company with the vision to apply active, continuous optimization to manage complex IT environments for optimum performance and utilization. Veloxum actively and continuously optimizes physical and virtual infrastructure by optimizing operating system and application settings. It leverages the existing systems and infrastructure by tuning the various components within their manufacturer supported settings. The solution enables IT organizations to maximize performance, increase workload density, and minimize virtualization costs, dramatically reducing CAPEX and OPEX spending.

Customers such as Adecco, Baron Funds, Beeline, CGB Group, Deutsche Bank, the United States Department of Energy, Fortress, and ISI Financial, Maimonides, PPC, and The Washington Post are enjoying significant cost savings with Veloxum. Veloxum, headquartered in Scotts Valley, California, was founded in September, 2007.

Veloxum, iPTE and ACO are registered trademarks and/or trademarks of Veloxum Corporation in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

Media Contact
Jeff Lettes
Global Media Strategy on behalf of Veloxum
twitter: @svnewscomm


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