Music Industry Begins to Recognize the Power of

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Music biz insider predicts TalentWatch will be the primary destination where music artists go to launch their careers, surpassing Myspace and YouTube as the place to get discovered.

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Trying to find talent on sites like Myspace and YouTube is time-consuming and random.

Move over Myspace. Record companies, agents, radio stations and even television networks are starting to take notice of a new and unique music media site that bands and musicians throughout cyberspace are starting to dub “the new destination to be discovered.” The website, TalentWatch, is turning heads faster than a row of screaming girls at a Justin Bieber concert. “Trying to find talent on sites like Myspace and YouTube is time-consuming and random,” says music industry expert and artist mentor, Hugh Hession. “The artist is merely a worker ant, in a colony of millions.” After discovering TalentWatch a month ago, Hession found the site to be refreshingly different and the answer to what the industry is looking for – a place where fans and industry pros alike can hear not only great music, but establish a connection with the artist through their personal video. “I see TalentWatch as a catalyst for today’s artist to not only showcase their music, but to personally connect with fans and industry professionals,” interjects Hugh. “I ultimately see TalentWatch surpassing Myspace and YouTube as the place where artists go for serious exposure.”

The difference with TalentWatch is their understanding of what it takes for artists to make it in today’s music marketplace. “The old days of getting discovered solely through your music are over,” says Hession. “There is just too much of it out there. Bands and singers need to view themselves as artists, not just musicians. They must establish their brand, showing fans what makes them unique. This used to be called selling out. Now it’s called surviving. It’s a must if you want to cut through the noise.” To meet this need, TalentWatch focuses on the visual and personal aspect of the artist – creating that emotional tie-in between the artist and the fan. Accordingly, they require all artists to submit a personal video, in addition to their music videos. “All submissions are screened for content and quality,” says Hugh. Not just anyone can setup an account and start configuring their page. There is an A&R element to the site.”

As with any artist, it’s the fans that ultimately decide their destiny. TalentWatch fans play an important role judging artists on their talent, entertainment and likeability, using a well-designed rating system. This effectively brings to the forefront artists who deserve additional recognition and exposure. TalentWatch set up an “Influential Fan” section to recognize top referring fans, who receive monthly prizes and quarterly drawings.

“The industry is ready for change,” explains Hession. “The old ways of doing business in the music industry are becoming obsolete due to the explosive growth of the Internet. I see TalentWatch as the new A&R of the business, driven by music fans. With new alliances, including major singing competitions, such as NBC’s ‘The Voice,’ the potential opportunities for artists on TalentWatch are substantial."

Hugh Hession is a leading music industry expert, artist mentor and coach with over 25 years experience as a composer, performer, producer and artist manager. He develops talented, up and coming singers and transforms them into stand-out recording artists. Hugh's website, Making it in Music ( provides strategies and resources to help music artists move their career to the next level.


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