Appia, formerly PocketGear, Officially Launches as Largest Open App Marketplace

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Company focused on powering white-label application stores for mobile operators, handset manufacturers, and mobile portals

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"Appia's carrier-grade platform and commerce engine gives us a great opportunity to extend our games to an ever-growing audience of Angry Birds fans," said Matthew Wilson, marketing manager at Rovio.

PocketGear, the world’s largest open app marketplace, today announces that it has relaunched the company under the new name, Appia, with a new focus. Along with the new brand identity, Appia is announcing a significant shift from a consumer destination to a pure-play white-label app store platform for mobile operators, handset manufacturers and mobile portals. As the largest open app marketplace, Appia currently powers app stores for more than 40 partners, driving hundreds of thousands of downloads per day.

Appia - The Application Store Platform

Appia isn’t an app store itself, but rather an app platform with global reach, powering third-party app stores around the world. Integrated into the platform is content from the Appia Developer Program, giving channel partners access to a catalog of 140,000 paid and free apps across all major mobile platforms, including Android, BlackBerry, Java, Symbian, Windows and Palm.

Today the company is announcing it now powers app stores for more than 40 partners, including four of the world's top five handset manufacturers, three of the top four mobile operators in the U.S., three of the top 10 mobile operators globally, and leading media and ecommerce companies, including Samsung, T-Mobile, AT&T, and Verizon Wireless. Appia’s platform enables its partners to deliver apps to more than 3,200 different mobile devices. For any company engaging consumers on the mobile web who want to own their app store experience, Appia has become their one-stop-shop providing a managed service app store that supports all current platforms and devices.

“Over the past few years we’ve been focused on building out an end-to-end application store platform for carriers and handset manufacturers, and supplying content developers with the tools they need to take control of the marketing and distribution of their apps to as many consumer touch points as possible,” said Jud Bowman, CEO of Appia. “As consumers increasingly look for alternatives to the native app stores, Appia intends to power those other stores and enable app creators to easily reach new customers.”

According to a January report, market research firm Gartner forecasts that global mobile app store revenues will triple from $5.2 billion last year to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014.

Today the company also launched an updated developer portal (dev.appia.com) where developers can go to upload their apps for discovery, download and distribution globally. Unlike other app stores, Appia provides developers with an easy way to broaden their reach across a variety of app stores, with the end goal of driving more downloads and increasing revenue. The name Appia comes from “Via Appia”, the first major road connecting cities in the ancient Roman Empire, as Appia connects mobile developers with distribution in more than 200 countries.

"Appia's carrier-grade platform and commerce engine gives us a great opportunity to extend our games to an ever-growing audience of Angry Birds fans," said Matthew Wilson, marketing manager at Rovio.

Appia (formerly PocketGear) was founded in June 2008, when the company spun out from Motricity as a stand-alone business. The company is led by CEO Jud Bowman, co-founder of Motricity. In August 2010, Appia announced $15 million in funding led by Trident Capital, BlackBerry Partners Fund, and Eric Schmidt’s Tomorrow Ventures.

About Appia

Appia is the world's largest open app marketplace and white label storefront platform, supporting all operating systems and handsets. Today, Appia powers app storefronts for more than 40 partners reaching more than 100 million mobile subscribers in 200 countries and counting. Customers include four of the world's top five handset manufacturers, three of the top four mobile operators in the US, three of the top ten mobile operators globally including Samsung, T-Mobile, AT&T, and Verizon Wireless.

The Appia Developer Program provides partners with a ready to launch catalog of over 140,000 paid and free apps from more than 30,000 global application developers.

Appia is headquartered in Durham, NC with offices in Dallas, TX, and Munich, Germany. For more information, please visit http://www.appia.com, or follow @Appia.

Contact:
Eric Gonzalez
VSC PR for Appia
415-272-0836
eric(at)vscconsulting(dot)com

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