Peter Kaye Joins Honest Tea as Vice President of Marketing

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Organic Bottled Tea Company Hires Accomplished Brand-Builder to Spearhead Marketing Efforts

"Peter is the ideal leader for our marketing efforts as we take the Honest brand to the next level," said Seth Goldman, Co-founder, President and TeaEO of Honest Tea.

Honest Tea®, the nation's top selling brand of organic bottled tea and thirst quenchers, announces the appointment of Peter Kaye to the position of Vice President of Marketing, effective February 10, 2011.

"Peter is the ideal leader for our marketing efforts as we take the Honest brand to the next level," said Seth Goldman, Co-founder, President and TeaEO of Honest Tea. "He combines the experience of best practices from some of the largest consumer businesses, with the entrepreneurial mindset and passion needed to grow a mission-driven business like ours.” Peter will provide leadership for the development and management of the Honest brand strategic vision, marketing plans, product development, partnerships, and integrated program development.

For the past four years, Peter was the Principal Consultant at PK Brand Consulting in New York, where he provided strategic brand marketing focused on growth for both manufacturers and non-profits with an emphasis on consumer marketing. Peter brings an impressive track record growing revenue and market share by building strong US and Global brands, in general management marketing roles and consulting with Dannon, Preserve, Millennium Promise, Real Simple magazine, Butterfinger and Coca-Cola.

"I'm thrilled to be joining Honest Tea at such a pivotal time in the company's history," Kaye said. "Honest Tea is an impressive brand with significant untapped potential. I’m looking forward to working with Seth and the team to expand Honest Tea’s scale and impact.” Peter Kaye received his MBA from the Harvard Business School and BS from the University of Virginia.

About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of’s “Top 7 Green Corporations of 2010” and recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies.”

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Samme Menke
Honest Tea
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