On Eve of Super Bowl Ad, .CO Registry Reaffirms Resolve to Ensure a Safe, Secure Namespace

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This Sunday, the .CO domain will be introduced to a broad global audience of over a hundred million consumers as the featured domain name in a highly anticipated GoDaddy.CO Super Bowl ad. The 30-second ad is expected to draw broad consumer awareness to millions of short, meaningful .CO domain names now available on the Internet.

This Sunday, the .CO domain will be introduced to a broad global audience of over a hundred million consumers as the featured domain name in a highly anticipated GoDaddy.CO Super Bowl ad. Billed as the “hottest new Web address” for branding your online presence, the 30-second ad is expected to draw broad consumer awareness to millions of short, meaningful .CO domain names now available on the Internet.

Since the launch in late July, the .CO domain has already received tremendous support and adoption from the business and Internet communities, with well over 600,000 .CO domain names registered by individuals, organizations and companies in more than 200 countries worldwide. Many .CO websites are currently showcased on Opportunity.CO.

Juan Diego Calle, founder and CEO of .CO Internet, attributes a great deal of the company’s success to date to the fact that “we have invested heavily in the technologies and processes needed to create a safer, more secure online experience.” Given the explosive worldwide growth that the .CO domain has enjoyed to date; and the increased attention .CO will likely garner as a result of the upcoming Super Bowl ad, “I want to reaffirm our commitment to monitor, enforce, and develop the necessary safeguards against cyber-squatting and all other forms of domain name abuse, as those threats continue to evolve.”

In instances where a registrant with no legitimate interest in a .CO domain name secures a name that is identical or confusingly similar to a trade- or service-mark; or where a .CO domain name is registered and used in bad faith, the Uniform Domain Name Dispute Resolution Policy (UDRP) will apply. The UDRP is a mechanism to quickly and efficiently settle domain name disputes between registrants and third party complainants.

The UDRP was successfully utilized to redress claims of brand infringement by claimants in approximately 50 cases in 2010, said Eduardo Santoyo, VP & ccTLD Manager of .CO Internet. “The really good news,” according to Santoyo, “is that the number of UDRP claims filed relating to .CO domain names is extremely low, relative to the size of the Registry, and suggests that cyber-squatting has not been a pervasive problem for the .CO extension.

In closing, Santoyo advises that “the .CO Registry will continue to monitor and assess the efficacy of all of its policies over time, and will determine if additional policies are necessary to accomplish the Registry’s goals of ensuring a clean and secure name space.”

In early December, the .CO Registry announced the launch of a Rapid Domain Compliance Process, which empowers the Registry to quickly bring into compliance any domain name that is deployed for fraudulent, malicious or criminal purposes (such as phishing, pharming and malware); and the upcoming implementation of Domain Name System Security Extensions (DNSSEC), which will help the registry combat against impersonation attacks, data integrity attacks, and the risk of users being diverted to any unintended or unsafe websites.

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Lori Anne Wardi
.CO Internet S.A.S.
+1 917 838 6743
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Matthew Whalley
Edelman
0044 782 442 5729
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