New Research Benchmarks Best Practices in Mobile Marketing, Business Intelligence and Enterprise Collaboration

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Actionable insights into what works and what doesn’t, based on the experiences of more than five hundred companies.

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Industry practitioners are struggling to understand what works and what doesn’t.

Gleanster today announced the publication of three new "Gleansight" benchmark reports, on Mobile Marketing, Business Intelligence and Enterprise Collaboration. Drawing from the experiences of more than five hundred companies, the reports offer a comprehensive look at how Top Performers are implementing each of these initiatives to achieve their desired business objectives.

"There’s a lot of confusion in the marketplace, owing to the fact that these are all emerging, rapidly evolving areas," said Jeff Zabin, chief and research director at Gleanster. "Industry practitioners are struggling to understand what works and what doesn’t, and how they can maximize the value of their investments. This research should go a long way toward helping them make smart decisions when it comes to not only deploying the right enabling technologies but also to putting in place the right organizational resources, business processes and performance metrics."

The Gleansight benchmark reports, along with related Deep Dive analyst perspectives, can be downloaded for free. Each report runs approximately 25 pages and consists of seven sections: Topic Overview, Reasons to Implement, Value Drivers, Challenges, Performance Metrics, Success Stories and the Vendor Landscape. The latter section includes company descriptions, analyst commentaries and comparative rankings (when available) across four key dimensions of evaluation.

For the report on Mobile Marketing, the vendors include: 2ergo; 3Cinteractive; 5th Finger; Adenyo; Air2Web; bCODE; Blaze Mobile; Blismobile Media; Blyk; Carlson Marketing; Catchwind; Cellit; CellTrust Corporation; Clickatell; Edelman Digital; ExactTarget; Flytxt; Gumiyo; Hipcricket; iLoop Mobile; Impact Mobile; Ipsh!; Lenco Mobile; mBlox; MePlease; Millennial Media; Mkodo; Mobile Commons; Mobile Messaging Solutions; Mobile Messenger; Mobilestorm; Motricity; Netbiscuits; Netsize; Phizzle; Ping Mobile; QWASI; Renu Mobile; Signal; SmartReply; Sybase 365; Syniverse Technologies; Textopoly; The Hyperfactory; Trumpia; Velti; Vibes Media.

For the report on Business Intelligence, the vendors include: Actuate; Arcplan; Birst; BOARD International; Collibra; Connotate; GoodData; IBM Cognos; Information Builders; Jaspersoft; Jedox AG; LogiXML; Microsoft; MicroStrategy; Netezza; Oco; Oracle; Panorama Software; Pentaho Corporation; PivotLink; Qlik Technologies; SAP Business Objects; SAS; SiSense; SpagoBI; Sybase; Tableau Software; Targit; Teradata; TIBCO Software.

For the report on Enterprise Collaboration, the vendors include: Atlassian; Blogtronix; Cisco Systems; Ektron; EMC Corporation; EPiServer; FatWire Software; Huddle; IBM; IGLOO Software; INgage Networks; Jive Software; Leverage Software; Liferay; Microsoft; Mzinga; NewsGator; Novell; Open Text; Oracle; PBworks; Realcom U.S.; Saba; Salesforce.com; Siteforum; Socialtext; Spigit; Telligent; Traction Software, Inc.; TWiki; XWiki; Yammer.

About Gleanster
Gleanster is a market research firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. The research, which draws from the experiences of tens of thousands of industry practitioners, is predicated on four guiding principles: specificity, objectivity, brevity and clarity. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit http://www.gleanster.com.

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Sarah Tebbe
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