Manchester, UK (PRWEB) February 05, 2011
Small businesses that have e-commerce stores may be prepared for sales but not returns, says fulfilment house, Go Fulfilment. During the holiday season, gift buyers have difficult decisions to make and returns are inevitable. For e-tailers, having a seamless returns process improves customer loyalty, and can lead to increasing overall sales.
E-commerce and online purchases have become popular in the past few years not least due to cost savings and convenience. Consumers are able to shop around for the best deal possible without leaving the house, and have their chosen purchase shipped directly to their door.
Small businesses are able to capitalise on the rising popularity of e-commerce by using outsourced warehouses for order fulfilment. Instead of having to set up their own warehouse to stock items, employ staff to pick and pack orders and deal with returns and refunds on a daily basis, these businesses can use the resources and inventory systems already in place at fulfilment houses.
Brian Taylor, CEO of Go Fulfilment says, “Returns can be a time consuming process for small businesses. Outsourced warehouses can deal with returns much quicker as they deal with transport companies on a daily basis. Items being returned can be collected quickly. By including item barcodes and return labels with each package, returns can be processed and instantly included back into the inventory. If the purchased item has been damaged, it cannot go back into sellable inventory, but a warehouse will be able to hold the item. This is especially helpful if the small business or e-tailer has limited office space.”
In today’s busy world, the convenience of online shopping appeals to many, however some consumers are put off by the prospect of a complicated returns process. Using outsourced warehousing helps alleviate this problem allowing small businesses to focus on sales and marketing rather than returns. For more information on outsourced warehousing for small businesses, contact Gofulfilment.com.