Media Alert: Plimus to Discuss New Monetization Techniques at Casual Connect Europe

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Company to share real world experiences in expanding sales in e-Commerce 3.0 environments

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Jones will discuss new monetization techniques that game developers and merchants can use to expand sales by narrow casting their marketing messages and strengthening their purchase processes to turn shoppers into buyers with greater regularity.

Plimus, Inc., the leader in complete, configured and connected hosted e-Business solutions for thousands of software publishers, web hosting companies and online retailers, today announced that along with exhibiting their e-Commerce platform, Simon Jones, vice president of strategic solutions, will speak at the premiere event for the casual games industry, Casual Connect Europe on February 10 in Hamburg Germany.

In recent years, the rise of the social Web has dramatically changed the face of the gaming market. An industry that was once dominated by PC download platforms has expanded to include free to play, social, massively multiplayer online game (MMO) and mobile gaming. As this industry continues to grow, it will be essential for developers and merchants to evolve their monetization methods to sustain and build their customer base and revenue streams.

In this session, Jones will discuss new monetization techniques that game developers and merchants can use to expand sales by narrow casting their marketing messages and strengthening their purchase processes to turn shoppers into buyers with greater regularity.

Session Details:

Casual Connect Europe
What: “The Future of Monetization” Jones will discuss how developers and merchants can plan and implement a game up-sell strategy.
When: 4 p.m. CET Feb. 10, 2011
Where: Congress Center
Marseiller Straße 1
20355, Hamburg, Germany
Register: http://europe.casualconnect.org/registration.html

About Plimus
Plimus, Inc., a global e-Commerce solutions provider, builds, and manages online businesses for thousands of software publishers, web hosting companies, and online retailers. Plimus offers an easy-to-implement, configurable e-Business platform that allows companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company’s award-winning e-Commerce Application is a flexible, hosted, and complete application that uniquely spans the entire e-Commerce lifecycle and is connected to a large global affiliate network. For more information, please visit http://home.plimus.com/ecommerce/.

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Leslie Clavin
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