Hospitality Sales & Marketing Association International (HSMAI) and Zuberance to Present Webinar on Turning Social Media and Word of Mouth into Sales

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Hotel marketers seeking to turn social media and Word of Mouth into sales will get practical answers from industry experts in an exclusive interactive webinar on Thursday, March 10, 2011 at 11am PST (NEW DATE/TIME).

Zuberance, the leading Brand Advocacay company.

Zuberance, the leading Brand Advocacy company.

Hotel marketers seeking to turn social media and Word of Mouth into sales will get practical answers from industry experts in an exclusive interactive webinar on Thursday, March 10, 2011 at 11am PST (NEW DATE/TIME).

The webinar is presented by the HSMAI University and HSMAI, whose mission is to grow the business for hotels and their partners through sales, marketing and revenue optimization, and it is sponsored by Zuberance, the leading brand advocacy company.

Distinguished Panel

Top loyalty and brand advocacy experts appearing on the webinar include:

  •     Robin Korman, Senior Vice President, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel Group
  •     John Moser, CMO, Denihan Hotel Group
  •     Rob Fuggetta, Founder & CEO, Zuberance

Practical Social Media Tips

Attendees will learn:

  •     How to identify your highly-satisfied guests (AKA “Brand Advocates”)
  •     How leading hotels are energizing Brand Advocates to spread positive Word of Mouth on hotel review sites plus help drive bookings
  •     How to move from loyalty to advocacy

Register Now

To register, visit http://bit.ly/eCNum9

Download the Whitepaper

For an in-depth look at how hotel marketers are delivering measurable results, download the whitepaper “Energizing Your Brand Advocates and
Increasing Your Social Media ROI” at http://bit.ly/fCDyjP.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s Affordable Meetings, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at http://www.hsmai.org, on Facebook, Twitter and through our YouTube channel.

About Zuberance

Zuberance is the leading brand advocacy company. The award-winning Zuberance Advocate Platform makes it easy for marketers to systematically identify and energize Brand Advocates at scale, plus track advocacy results in real-time. Zuberance customers include leading consumer and business brands worldwide. Zuberance’s investors include Canaan Partners, Emergence Capital Partners, and Correlation Ventures. Headquartered in San Carlos, CA., Zuberance is a member of the Word of Mouth Marketing Association (WOMMA). For more information, visit http://www.zuberance.com or call 866.967.9746. Follow Zuberance on Twitter, or visit us on Facebook.

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Crystal Higgins-Peterson
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