Metrics Marketing Group to Offer Usability Evaluations at Annual Online Marketing Summit 2011

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Cleveland Marketing Firm to Perform User Experience and Conversion Audits for Event Attendees

Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announced today that they will be conducting user experience and conversion audits at the 2011 Online Marketing Summit held at the Westin Gaslamp Quarter in San Diego, California from February 7-11, 2011.

Metrics Marketing will host their own lab at the conference in which the firm’s research and user experience expert will be on hand to offer free one-on-one online marketing evaluations for attendees. During each 15 minute consultation, the firm’s usability expert will review any website, mobile site, web application, email or landing page to determine opportunities for improved user experience and conversion. Ultimately, Metrics’ will provide actionable takeaways to benchmark and measure results.

"It is critical for professionals to develop online marketing programs that are not only usable, but motivating, persuasive and enjoyable," explained Lisa Dragin, Research & Customer Experience Manager at Metrics Marketing. "Through our user experience and conversion audits, we are able to pinpoint problem areas and offer strategic and practical recommendations to improve their existing online marketing programs."

Event attendees, who are interested in a free 15 minute consultation with a Metrics Marketing expert, can register at the event’s one-on-one lab table or register online at labs.onlinemarketingsummit.com. Event attendees can also visit Metrics Marketing’s education table and speak with the firm’s interactive, SEO and email marketing experts on various inbound and outbound marketing trends and enter for a chance to win an iPod shuffle. Attendees will also have the opportunity to participate in the Online Marketing Summit’s Marketing Challenge in which they are entered to win an iPad, Kindle or a copy of "Welcome to The Now Revolution" by Amber Naslund and Jay Baer.

The Online Marketing Summit (OMS) is a premier educational event for marketing, Internet and business professionals to learn and share best practices in the areas of: social media, search (SEO and SEM or PPC), demand generation, conversion, email, analytics, integrated marketing, mobile, online advertising, affiliate marketing, eCommerce and website strategy. More than 1,000 attendees can participate in various workshops, engage in hands-on "How to" sessions and receive personalized consultations with experts.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, e-commerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:
Megan Smargiasso
440.471.6011
twitter.com/MetricsMrktg
msmargiasso(at)metricsmarketing(dot)com

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