Colchester, VT (Vocus/PRWEB) February 07, 2011
MyWebGrocer, a provider of digital solutions to the grocery and consumer packaged goods industries, recently added The Kroger Co., a retailer with over 2,400 grocery stores nationwide.
Through MyWebGrocer’s technology, Kroger and their family of 17 banners are now able to provide their consumers faster access to online planning tools, which includes online circulars, personalized shopping lists, and recipes. Online circulars offer shoppers an easy way to stay informed about sales and specials that are relevant to them at their local store. The circulars are also integrated with a customer’s shopping lists and recipes, offering an interactive and seamless shopping experience.
MyWebGrocer is excited to bring the largest grocery retailer onto their platform. Rich Tarrant, Founder and CEO of MyWebGrocer, says, “Consumers are looking for a personalized, efficient, integrated shopping experience, one that recognizes their individual needs, and that delivers the most satisfying and efficient path from planning to checkout. Kroger understands their customers’ needs, and knows that providing these services drives increased customer value and loyalty. We’re thrilled to add Kroger and their 40 million consumers to our platform.”
Kroger will join 110 other grocery retailers that use MyWebGrocer services, available at http://www.mywebgrocer.com.
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MyWebGrocer creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 110 retailers nationally, representing over 10,000 stores, and 90 major consumer packaged goods brands.