New EMA Research Takes an In-Depth Look at “Operationalizing Cloud”

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EMA research provides points of comparisons for IT professionals seeking to optimize their cloud investments in a broader service management context

“Rarely have I seen such strikingly consistent data pointing to the values of both organizational and process transformation, along with key technology adoptions,” said EMA VP of Research Dennis Drogseth.

Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today released its latest research report entitled, “Operationalizing Cloud: the Move towards a Cross-Domain Service Management Strategy.” Cloud computing is a complex and often confusing array of sometimes logically unrelated technologies with consistent roots in virtualization and on-demand service delivery. But perhaps what’s most relevant about cloud computing is the catalytic effect it’s having on IT organizations as they seek to become more resilient and responsive in enabling new and existing services, while minimizing capex and opex costs. The data in this new research is, at minimum, striking in its confirmation that core service management disciplines accelerate a more successful adoption of cloud.

“Rarely have I seen such strikingly consistent data pointing to the values of both organizational and process transformation, along with key technology adoptions,” said EMA VP of Research Dennis Drogseth. “The notion that cloud technologies are disruptive and catalytic is clearly true. The notion that cloud, therefore, negates best practices and technologies associated with advanced IT Service Management, on the other hand, couldn’t be more bogus.”

The research in the “Operationalizing Cloud” report was directed at capturing trends from a technology, organizational and process perspective in IT organizations seeking to take cloud beyond an experimental or fragmented set of deployments towards a more cohesive strategy. There were 155 global respondents with the center in North America but representative samples (25 or more) in EMEA and APAC. Some of the key findings in the report are listed below.

*The single most compelling analysis achieved through the current 2010/11 data is growing leadership of a Cross-Domain Services Management organization, with 59% reporting that they have a cross-domain services management organization (i.e. an organization responsible for managing, and/or planning services for their organization’s internal and/or external customers)
*The data showed a dramatic rise in a discrete organization called “cloud or virtualization support,” which at 19% nearly doubled from year to year.
*70% of respondents had to rethink or redirect cloud initiatives once begun

EMA anticipates that within two to five years, cloud adoptions will continue to grow in importance as options, rather than endgames, in support of strong service management organizations. At the same time, cloud is reshaping priorities for how service management technologies must evolve – towards more dynamic currency and higher levels of automation. These trends will continue to value core service management and Business Service Management (BSM) requirements for service modeling, user experience management, dynamic visibility into service interdependencies, and superior analytics. In summary, there is a clear relevance of meaningful organizational, process and technology commitments to effective cloud service assimilation.

“While it’s impossible to predict the future in an absolute sense - even for those of us who are paid to do so – I am very optimistic about the intermediate and longer term impacts of cloud computing technologies on all sizes and classes of businesses. This is true not only because of inherent advantages within the technologies themselves but also - perhaps even more - because of the transformative value they will have on IT organizations seeking to become more responsive, more business-aligned, and more cohesive in how they approach service delivery,” said Drogseth.

The complete research report is available for purchase online at:

Dennis Drogseth will share additional highlights from the study during a free Webinar on February 22. Register at:

About Enterprise Management Associates
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at or You can also follow EMA on Twitter at

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Raleigh Gould