Attunity to Host Educational Webinar on Real-time Data Integration Featuring Industry Expert Joanne Friedman

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IT professionals and business leaders are invited to gain expert insight into data integration strategies that enable real-time information.

Attunity: Provider of Real-time Data Integration Solutions
This complimentary webinar will address the need of IT professionals, business leaders and integration professionals challenged to meet customers’ expectations for up-to-date, real-time information.

Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration and event capture software, announced plans today to host an educational webinar on complete real-time data integration, Wednesday, February 16, 2011, from 1:00 PM – 2:00 PM Eastern Time. Kicking off Attunity’s Expert Insight Into Data Integration Series, the complimentary webinar, entitled: “Yesterday’s Data? Tomorrow’s Information Disaster” features respected industry analyst and integration expert Joanne Friedman of ConneKted Minds Inc.

“Relying on yesterday’s data to meet today’s business challenges creates costly risks,” says Ms. Friedman. “This complimentary webinar will address the need of IT professionals, business leaders and integration professionals now challenged to meet customers’ expectations for up-to-date, real-time information. Learn more about the key factors driving real-time data integration initiatives, gain insight into best practices, and garner a clearer understanding about integration strategies, planning requirements and the technologies that fast-track real-time data integration.”

Attendees of this informative webinar will also learn about:

  • Overcoming challenges and using real-time information to improve your business value
  • Key factors that make traditional data integration approaches ineffective in today’s world
  • Best software solutions for a low-cost real-time data integration plan

Friedman further explains, “The secret to satiating the information beast might lie in leveraging the delta between what was, and what is. After all, today’s consumer need for information means IT organizations must deliver clean integrated data in real time. To do that well, data iterations must be eliminated and the focus shifted to delivering what the decision maker really needs to know… which is, what data has changed.”

For more information and to register, please click HERE. The event will also be recorded and available for on-demand viewing post-presentation at

About the Presenter: Joanne Friedman, CEO, ConneKted Minds Inc.
A highly accomplished IT Industry Analyst and advisor, Joanne, CEO of ConneKted Minds Inc., has more than 25 years of leadership experience building global IT organizations and guiding the business and technology strategies of top-tier manufacturing companies worldwide. An award-winning technology innovator, patent holder, and noted author, Joanne’s insights have been widely quoted by the Wall Street Journal, the Economist and numerous IT publications over the past ten years. Her books include Zen and the Art of Ebusiness, Business Bites Back, and the forthcoming To the Cloud and Beyond. A sought-after speaker, Ms. Friedman is a frequent keynote at leading conferences and has appeared on CNN, MoneyLine and MSNBC. Prior to joining ConneKted Minds, Joanne was VP, Electronic Business Strategies with the Meta Group. Joanne complements her skills in business-technology strategy with 17 years of experience in the corporate IT organizations of Fortune 500 companies in North America. For more information, visit

About Attunity
Attunity is a leading provider of real-time data integration and event capture software. Our offering include software solutions such as Attunity Stream®, a real-time and change-data-capture (CDC) software, our Operational Data Replication (ODR) solution and Attunity Connect®, our real-time connectivity software. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real time access to information where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit and join our community on Twitter, Facebook and LinkedIn.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; our liquidity challenges and the need to raise additional capital in the future; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity’s new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31, 2009, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© Attunity 2011. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Itamar Ankorion, Director of Marketing and Business Development, Attunity
Tel. 781-730-4071

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