FirstGiving Launches FirstGiving Insights, a Rich Source of Donor Analysis and Fundraising Research, Data, and Trends

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Proven leader in peer-to-peer fundraising brings sophisticated donor research within reach of the small and midsized nonprofit market

Donor Trends and Donor Demographics Report

FirstGiving Insights: Donor Profile Report

FirstGiving Insights is intended to be ‘data for the rest of us,’ offering invaluable knowledge to nonprofits for who detailed donor demographics were previously out of reach.

FirstGiving (, a proven leader in providing online peer-to-peer fundraising tools, today announced the launch of FirstGiving Insights, a research offering to help nonprofits understand donor giving potential, as well as where they fit into their donors’ universe. FirstGiving Insights draws on over 10 years of experience from the Giving Group, comprised of FirstGiving and its UK parent company JustGiving, which has processed over a billion dollars in donations.

The FirstGiving Insights website ( will regularly report on trends within the greater world of giving through regular blog posts, guest blog posts, recorded webinar content, white papers, and trend papers. FirstGiving Insights aims to bring giving analysis, donor profiles, and fundraising research to small to midsized nonprofits, a market that was previously underserved by expensive donor data research offerings.

“We are enormously pleased to bring FirstGiving Insights to the market,” said FirstGiving CEO Karsten Robbins. “Since FirstGiving was launched, our goal has been to expand the world of giving by providing opportunities to nonprofits and their supporters to reach more donors and raise more for important causes. FirstGiving Insights is intended to be ‘data for the rest of us,’ offering invaluable knowledge to nonprofits for who detailed donor demographics were previously out of reach.”

The initial FirstGiving Insights offering is the Donor Profile Report. The report analyzes key demographics and giving trends amongst a nonprofit organization’s donors, giving them a better understanding of the philanthropic mind of donors and suggesting targeted approaches to tailor asks to the specific interests of individuals.

The report enables development directors and fundraising professionals to quickly and effectively identify their donors with the greatest long term potential for the organization. Those who are interested in downloading a sample copy of the Donor Profile Report can do so at

For more information about FirstGiving Insights and for access to donor and fundraiser research data and trends, visit

About FirstGiving
FirstGiving empowers passionate individuals to raise money online for thousands of causes and helps 501c3 nonprofit organizations plan, execute, and measure successful online fundraising campaigns. FirstGiving is a proven provider of powerful, yet easy-to-use tools for charity fundraising events and grassroots fundraising campaigns and securely processes online donations. Fundraising ideas and fundraising tips abound on FirstGiving, and our personal fundraising pages are easier to use than any other fundraising software product. For more information, visit


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Courtney Scott-Howard
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