skoopz® Adds VP, Business Development

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Atlanta-based skoopz®, the 100-percent, all-natural sweetener, announced today that it has added Julie Forbes as Vice President of Business Development.

skoopz all-natural sweetener

Julie’s in-depth understanding of the industry – in sweetener category, as well as within the retail grocery market – will be invaluable in helping skoopz realize its potential.

Atlanta-based skoopz®, the 100-percent, all-natural sweetener, announced today that it has added Julie Forbes as Vice President of Business Development. In this role, Forbes will be responsible for enhancing the company’s relationships with current and prospective retail outlets (including grocery chains, health-food stores, big-box retailers, etc.) as well as supporting the company’s outreach/awareness efforts at industry trade shows and conferences.

Forbes has a strong background in consumer packaged goods, with more than thirty years of experience in sales and marketing. Forbes most recently worked with Merisant (the privately held manufacturer of low-calorie table-top sweeteners, including Equal, Canderel and PureVia), where she managed sales among retail and natural/organic channels. Prior to Merisant, Forbes managed sales and market activation for Coca-Cola and Quaker Oats.    

“Julie’s in-depth understanding of the industry – in sweetener category, as well as within the retail grocery market – will be invaluable in helping skoopz realize its potential,” said Mark Benveniste, Co-founder and VP, Sales & Marketing for skoopz. “Julie is an accomplished professional with a proven record of delivering significant brand growth and fostering profitable business relationships. We are fortunate to have her as part of our team.”

“skoopz is an incredible product. When Mark asked me to ‘just taste it,’ I was blown away by the flavor profile,” said Forbes. “I’m excited to be working with a product where the potential is so far reaching.”

About skoopz®

skoopz® is a 100% all-natural sweetener that offers consumers satisfaction without compromise. skoopz is made from a proprietary blend of all-natural ingredients, making it a perfect option for consumers seeking a no-calorie, chemical-free alternative to sugar. skoopz is owned by Atlanta-based MySkoopz, Inc., a company committed to producing and distributing high-quality, all-natural products which are part of a healthy diet. To determine if skoopz is available at a retail location in your market – or to purchase skoopz online – visit http://www.skoopznatural.com. You can also follow skoopz® on Twitter and Facebook.    

Media Contact:
Sharon Kraun, Marketing Matters
678.468.0064
skraun(at)marketingmattersatl(dot)com

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Marketing Matters
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