Integrated Packages Ups The Tempo for Sarawak Tourism at Natas Travel Fair 2011

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Upcoming Music Festivals to Also Broaden Sarawak’s International Appeal

The recently launched Sarawak Integrated Packages (SIP) by Sarawak tourism has more enticing promotions to offer Singapore tourists since its introduction last October and will run till June 2011. Consisting of compelling new packages to cater to the diverse needs of tourists it has been well-received by operators and visitors alike, enhancing the level of interest and awareness within the Singapore tourism trade and aims to double tourist arrivals from Singapore to Sarawak.

Sarawak Tourism Board (STB) Chief Executive Officer Dato’ Rashid Khan said: “The SIP has even more exciting programs and promotions install for Singapore tourists as we participate in the NATAS Travel fair next month. New initiatives to elevate our standing with the international community have also been planned, including the Internship and Volunteers Program whereby STB as part of its Corporate Social Responsibility (CSR) programme, will collaborate with the academia in an industry advisory capacity to enhance the quality of graduates with skills that are relevant to the needs of the industry”.

Travelers will be overwhelmed by the tempting holiday packages on offer at the NATAS Fair. For example, travelers could choose from a leisure-laden 3D2N Destinaku Kuching Showcase for only SGD200 to the 5D4N Borneo Explorer for the more adventurous at only SGD595 per pax with numerous other attractive promotions by participating travel agents at the fair.

The SIP momentum further intensifies with the upcoming Borneo Jazz Festival, Rainforest World Musical Festival and Borneo Cultural Festival enticing visitors with a blend of varied art forms – music, dance, crafts and artwork – from across the world.

The Borneo Jazz Festival (formerly known as the Miri International Jazz Festival) has been extended to a four-day event running from May 12th to 15th at the Parkcity Everly Hotel. STB aims to attract 10,500 visitors to the festival with 60 per cent expected to be foreigners.

Performances by artistes from various countries will spice up the festival featuring a wide range from the genre. Grammy nominee Maria Muldaur from the United States will headline the festival. Other performers include Cunha & Piper (Brazil), Les Doigts De L’Homme (France), SIU2 (China), State of Monc (Holland), Victor Yong and the Electric Carniva (Malaysia/Canada), Yuichiro Tokuda’s RALLYZZ DIG (Japan) and Dhruv (India).

Bringing together world-renowned musicians and indigenous musicians from the far-reaches of the island of Borneo on one stage is the Rainforest World Music Festival. The hotly-anticipated event will feature informative workshops, ethno-musical lectures, jamming sessions and mini concerts throughout the three-day festival at the Sarawak Cultural Village from July 8th -10th.

The SIP campaign continues to attract Singaporeans and foreigners by way of improved air connectivity with direct flights to Kuching operated by Malaysia Airlines, SilkAir, AirAsia and Tiger Airways with a joint-collaboration with SilkAir will see further options for flights to Sarawak in the first quarter of 2011.

“The multi-racial society in Sarawak has culture and food we can’t experience in other parts of Malaysia. The structure of the houses here are really beautiful and the people here are very friendly. Sarawak truly captures the adventure and spirit of Asia and we’ll return for a second visit for sure,” said Michelle Rondilla, a recent SIP visitor to Sarawak from Singapore.

Sarawak Tourism Board will be participating in NATAS Travel 2011, the largest travel fair in Singapore scheduled for 25 – 27 February, 2011. An estimated 75,000 visitors will visit the fair this year. Come by and discover the splendour of Sarawak at Booth No 4H58, Hall 4, Singapore Expo.

Issued on behalf of TBWA\TEQUILA Malaysia. For media enquiries, please contact Eric Lim at 03-2080 8318 or eric.lim(at)tbwamy(dot)com

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