Edvisors Announces Acquisition of College Admission Website CollegeToolkit.com

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Edvisors adds over 2 million visits a year to its network with the addition of College Toolkit.

Edvisors (http://www.edvisors.com) recently expanded its scale and resources with the addition of CollegeToolKit to its network of sites. More than 2.4 million students visit CollegeToolkit every year in addition to the 15 million students who visited the Edvisors network in 2010. The site delivers innovative and exciting college admission products and services to the high school and college student demographic. CollegeToolkit specifically has the best catalogue of calculators and PDFs. These valuable resources will now be available to 10 times as many students as part of Edvisors.

College Toolkit was established in early 2005 as lunch-money.com. Over time, it became clear that students were seeking college information in addition to opportunities to make money for higher education. Subsequently, the site was renamed CollegeToolkit.com to provide a wide range of articles, calculators and blog posts. In 2010 the site peaked at 200,000 visits per month and was purchased by Edvisors.

Edvisors connects the student community to education-related information such as college search advice, scholarships and grants, financial aid and credit products, and other relevant products and services. “This acquisition expands our footprint on the Internet and enables us to deliver immediate value to our customers while achieving our mission - To Better Educate the World” said Joe Cronin, CEO. “On its own, College Toolkit is a formidable web asset with many tools to help college-bound aspirants determine a course of study. Within the Edvisors Network, College Toolkit’s widgets and calculators will enrich the network’s visitor experience and help them make knowledgeable decisions.”

For more information, or to arrange an interview, contact:
Kristin Ferguson
press (at) edvisors.com

About Edvisors:
Edvisors (http://www.edvisors.com), a global leader in higher education marketing and college financial aid, provides a richer, more fulfilling education experience to students, educators and parents worldwide. We deliver on our mission by providing an unmatched portfolio of online education resources, online degree programs, student loan products and college-related information and services through Edvisors Student Services, Student Loan Network, and the Edvisors Foundation.

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Kristin Ferguson
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