Every business has a story. Telling that story in a compelling and memorable way is the key to a strong brand for small businesses and solo-preneurs.
New York, NY (Vocus/PRWEB) February 10, 2011
The story a business tells can boost its brand in the eyes of consumers. In Ventureneer's free webinar, small business owners and solo-preneurs will learn to tell a compelling story that draws customers in.
To grab and hold customer loyalty, the brand must be familiar and evoke integrity, character, quality, effectiveness, and reliability. Effective branding requires that the business tell a good story, a story that conveys what the business stands for, why it does what it does, and how it differs from competitors.
To help small business owners make their brands "stick" in the public's mind, Ventureneer is offering a free webinar Want to Have A Brand That Sticks? Give It A Good Story!, on Wednesday, February 23 from 12n-1pm.
"Every business has a story. Telling that story in a compelling and memorable way is the key to a strong brand for small businesses and solo-preneurs," says Geri Stengel, founder of Ventureneer.
The free online seminar will be taught by Alan Siege, CEO/Owner, Small Business Management Consulting, which focuses on small firms.
"Nothing beats the impact and appeal of a good story," Siege says and he should know. His consulting firm specializes in helping companies increase profits by improving their business stories.
In the webinar, Siege will:
*Explore the power of stories to transform ideas, attitudes, and even beliefs;
*Demonstrate how companies use stories to recruit, retain, and train staff and employees;
*Give entrepreneurs the tools to tell their stories right away;
*Demonstrate how stories can work for any business;
*Walk participants through a storytelling exercise.
This webinar is targeted toward entrepreneurs, freelancers, solo-preneurs and small business owners.
For more information or to register, go to Want to Have A Brand That Sticks? Give It A Good Story!.
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.