For IT Service Providers, Providing Additional Services Increases Customer Lifetime 81%

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Empowering Customers with More Solutions Delivers Better Service, Increases Lifetime Value

“We understand that the key to customer longevity is to understand customer needs and provide them with a group of services from a trusted partner,” - Jeremy Hunter, President, BlueTie, Inc.

IT service providers who offer their customers more solutions can expect an 81% longer customer relationship and an easier time pitching new services to their users. Customers who adopt two or more services from BlueTie stay for an average of 47 months compared to single service adopters whose average lifetime is 26 months. BlueTie’s findings demonstrate that providing value through multiple services gives IT Service Providers unique insight into their customers’ businesses and establishes a relationship conducive to mutual growth.

“We understand that the key to customer longevity is to understand customer needs and provide them with a group of services from a trusted partner,” said Jeremy Hunter, President, BlueTie, Inc. in a statement. “We provide resellers with a group of high quality, reliable SaaS offerings that help them establish long-term customer relationships.”

BlueTie was one of the first SaaS email providers for SMB’s and began marketing additional services to users in the last five years. Value added services like email audit and archive, mobile email, Registered email and the new file sharing and document management application Smartbins, position BlueTie as a one-stop-shop for businesses looking to move to the cloud. BlueTie is committed to success through the channel and offers its entire suite of solutions to resellers empowering them to offer their users solutions that they need.

BlueTie’s email archival solution partner, Sonian, has found similar success in bundling services to create longer customer relationships. Sonian sells mostly through the channel and has found that their partners who combine Sonian’s archive solution with other services tailored to a specific business or industry find greater success in take rate and customer longevity.

“Email archiving has become a critical security requirement” said Greg Arnette, CTO at Sonian, “When bundled with other solutions, like a hosted email service, Sonian’s Archiving provides regulatory compliance, seamless eDiscovery and infinite mailbox storage. Resellers who can best articulate the value of implementing Sonian’s Archive solution with other SaaS applications for businesses can expect a better chance of adoption and a customer relationship based on value and trust.”

As CIO’s spending worldwide flat line and, as Gartner reports, “CIOs expect to adopt new cloud services much faster than originally expected [over the next four years],” the ability to convincingly convey how bundled solutions will enhance business processes for SMB’s will be paramount in maintaining vital customer relationships.

“Technology needs of the SMB can change on a yearly, quarterly and even monthly basis as CIO’s and CTO’s continue to look for cost savings.” Hunter said. “Providers who bolster their offerings and gain a deeper understanding of their customers’ needs will be best positioned for sustained growth. Selling SaaS solutions requires minimal overhead and can have tremendous return.”

About BlueTie:

A twelve year veteran in the Software-as-a-Service (SaaS) business applications space, BlueTie is a leading provider of innovative and affordable white-labeled solutions for businesses (SMB). BlueTie continues to bring to market products that are robust, reliable and value adding for businesses of any industry. Committed to success through the channel, solutions powered by BlueTie provide partners with complete customer ownership and offer the industry’s highest margins. BlueTie revolutionized the SaaS market in 1999 by introducing the first hosted suite of small & mid-sized business collaboration tools, and continues to be a market leader by delivering incredibly simple applications that are fast, inexpensive and reliable. For more information, visit http://www.bluetie.com.

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Teddy Quinn
BlueTie
(585) 586-2000
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