To stand out in a crowded marketplace, franchises need to be aware of what is and is not working at individual locations in order to improve upon the overall customer experience.
Alpharetta, GA (Vocus/PRWEB) February 09, 2011
Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that it will be exhibiting at Booth No. 639 at the International Franchise Association (IFA) Annual Convention Feb. 13 – 16 at the MGM Grand in Las Vegas.
The event, which celebrated its 50th Annual Convention last year, provides educational programming and networking opportunities to franchise business professionals in an effort to protect, promote, and enhance franchising.
Empathica will discuss common franchise challenges related to the customer experience, showcase how franchises can maintain brand growth through adherence to brand values, and highlight how to increase revenue by extracting valuable insights from local customer feedback. Armed with this feedback, store managers can determine effective solutions to improve the customer experience.
“Given that we work with thousands of franchises on a daily basis, we have unique insight into their pain points,” said Steve Prodger, Vice President National Accounts at Empathica. “To stand out in a crowded marketplace, franchises need to be aware of what is and is not working at individual locations in order to assess how to improve upon the overall customer experience. At the IFA convention we aim to share some of these best practices that will ultimately help store managers better deliver upon their brand promise.”
Earlier this year, Empathica introduced several new offerings specifically relevant to multi-location retailers. Of particular interest to franchised operations is the new Mobile Reporting offering, which revolutionizes how field managers conduct site visits. Targeted to address the challenges facing multi-unit restaurants and retailers, Mobile Reporting gives field managers the ability to access location-based performance information on-site in real time, from their mobile device.
On the social media side, Empathica’s latest feature updates to the GoRecommend brand advocacy solution, provides retailers with the ability to encourage location-specific brand recommendations via Facebook, Twitter, and e-mail. This allows advocates to easily promote their positive in-store experiences, which are then exposed to the recommender’s friends and followers.
To learn more about Empathica’s offerings and CEM expertise in the retail space, go to http://www.empathica.com or visit Booth No. 639 at the IFA Annual Conference. For more information on the IFA Annual Conference please go to here.
Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.