Smart Chicken Drives 73 Percent Increase in Sales with Signal’s Cross-Channel Marketing Program

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The combination of Signal’s text message Auto Response engine and Quick Response (QR) code capabilities enabled Smart Chicken customers to connect and interact with rich media content in real-time via mobile devices.

Signal, a provider of mobile-centric Software-as-a-Service (SaaS) solutions to help marketers rapidly develop, execute and analyze cross-channel campaigns, has announced the success of its seasonal campaign with Smart Chicken. As one of the nation’s leading poultry brands, Smart Chicken used mobile and cross-channel technology powered by Signal to promote a holiday recipe near the point-of-sale (POS) at 140 retail locations, resulting in an 73 percent increase in sales during the promotional period (over the same period the previous year).

Smart Chicken created and distributed holiday recipe cards at retail locations that also served as a customer’s shopping list. Each card featured a Quick Response (QR) code that customers were able to scan via mobile devices, along with a call to action for customers to text for additional information. Signal’s Auto Response campaign and QR code offering enabled Smart Chicken customers to view a mobile-optimized landing page with a link to a YouTube video in which a dietitian provided step-by-step directions on producing the holiday recipe.

“Smart Chicken’s success is a testament to the importance of engaging your customers through multiple channels,” said Jeff Judge, co-founder and CEO of Signal. “Our technology is designed to meet the needs of today’s on-the-go consumer based on their individual preferences. By implementing cross-channel campaigns such as this, brands are able to break through the marketing clutter and engage their customers in real-time.”

The Smart Chicken offer, printed materials, point of sale signage and Signal’s technology worked in concert to drive both engagement and a significant, measurable increase in sales.

“Signal offered us with the perfect opportunity to provide our customers with an interactive buying experience,” said Mark Eckstrom, Director of Marketing and Business Development of Smart Chicken. “Because of our success with the holiday recipe card promotion, we’ve decided to take the next step and explore printing QR codes directly on a few select product packaging to ensure that Smart Chicken offers our customers this same interactive experience.”

About Smart Chicken
Smart Chicken® was the first poultry produced in the United States utilizing 100% Air-Chill technology in place of water immersion. We then pioneered the utilization of Controlled Atmosphere Stunning in the U.S., ensuring that all Smart Chickens are handled with care in every aspect of production. In addition, all of our chickens are raised without the use of antibiotics, animal by-products or growth stimulants. We are also the only chicken producer to offer a product line that is both Certified Organic and Certified Humane. Our process ensures that we are providing our consumers with the most premium product, produced with the highest standards, from our farm to your family.

About Signal™
Signal™ is an experienced, fast-growing and profitable provider of software-as-a-service (SaaS) mobile and cross-channel marketing tools and interactive campaign consultative services. Since its founding in 2006, Signal has helped companies deliver innovative marketing messages to mobile devices – promotions that cut through the information overload clutter and engage on-the-go customers. The company’s flagship SaaS platform – Signal – is the only mobile-optimized system that helps marketers rapidly develop, execute and analyze mobile and cross-channel campaigns (mobile, email and social media), all feeding a common customer database. Signal also supports customers with marketing strategy, program and campaign design, as well as mobile application development. Used by hundreds of blue-chip companies, including many leading brands, retailers, online services, agencies and broadcast media, Signal processes millions of customer interactions each month. For more information, call 877-450-0075, go to or send an email to info(at)signalhq(dot)com.

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Jackie Lampugnano
Walker Sands Communications
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