Moosejaw Makes Sure You Remember Leap Year 2011

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Moosejaw is counting down the days to Leap Year 2011

“Leap Year 2011 isn’t being talked about in the mainstream just yet, but for anyone closely tracking trends in social media, it’s clear that people want to see this day embraced.”

Moosejaw (http://www.moosejaw.com), the muti-channel retailer of outdoor gear and apparel, is doing its part to call attention to an underappreciated holiday, by counting down to Leap Year 2011. Traditionally, Moosejaw has not been known for publicly promoting the more mainstream, nationally-observed, holidays. However, Moosejaw Creative Director, Gary Wohlfeill says, “I still have no idea how the health food store by my house is organized. I’m sure there’s a pattern, but I just don’t get why ketchup and mustard would be in different aisles.” The company plans to utilize multichannel efforts on various social media outlets to raise awareness and excitement leading up to February 29, 2011.

In addition to engaging in discussions on Twitter and Facebook, customers can find a countdown to the event on the company’s website. Sam Christian, Moosejaw's Madness Maker who oversee's the company’s Twitter account and ad copy for the big day, adds, “I really thought that getting a dish to put my keys in when I got home would help me to lose them less but, so far, I just haven’t been able to get accustomed to the new habit.”

In addition to media efforts, the company plans to highlight a selection of discounted fleece jackets in the wake of industry discussions that predict lightweight fleece will be the go-to item for Leap Year 2011.

Heavily driven by efforts to effectively predict and anticipate customer trends, Wohlfeill says, “Leap Year 2011 isn’t being talked about in the mainstream just yet, but for anyone closely tracking trends in social media, it’s clear that people want to see this day embraced.”

True to Moosejaw’s brand voice, you can look forward to more social media events, giveaways and customer engagement as the event draws closer. Does Moosejaw anticipate this will generate the kind of word-of-mouth press that events like Moosejaw Break Up Service garnered? “That’s always a tough question to answer,” says Christian. “But yeah, I guess you could say I’m hoping for a Tremors remake someday.”

About Moosejaw:
Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

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Sarah Rewold
Moosejaw
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