His experience as a digital marketing expert, along with his ability to lead forward-thinking companies through integrated online strategies, makes him a perfect fit for iProspect’s executive team.
Boston, MA (Vocus/PRWEB) February 15, 2011
Brokaw joins a rapidly growing digital agency where he will be responsible for driving revenue from new and existing clients, and overseeing the firm’s new client development and client retention teams. Additionally, Brokaw will be creating integrated business opportunities within Aegis Media, iProspect’s parent company, which includes Isobar and Carat among others.
An industry pioneer, Brokaw brings a keen understanding of both marketers’ needs, as well as those of their end consumers. In his new role, Brokaw will build upon iProspect’s legacy of providing measureable and innovative digital campaigns to some of the world’s most respected brands.
Brokaw was the former Executive Director of Market Development for Mindset Media, the world’s first and only psychographic targeting and measurement platform. Prior to that, Brokaw was the Vice President and General Manager for Range Online Media, which was acquired by iProspect in 2008. In that role, he formed superior relationships through driving measurable success for many leading brands. During his career, Brokaw served as Director of Business Development for Quigo Technologies. He also held the position of National Sales Manager for CNET Networks, where he was responsible for leading and growing some of the company's largest online advertising accounts, including CDW, Nokia, Motorola, Garmin, Circuit City, and Office Depot.
“With JB at the helm of our client acquisition and retention efforts, we will be able to further our commitment to being an integral, strategic partner that drives overall business success for our clients,” said Robert Murray, Global CEO of iProspect. “JB not only has the business acumen to get the job done, but he also has the ability to create lasting relationships and positive change for those around him. His experience as a digital marketing expert, along with his ability to lead forward-thinking companies through integrated online strategies, makes him a perfect fit for iProspect’s executive team.”
“As someone who’s been in the trenches of digital media for years, I'm thrilled to be part of an evolving organization that combines a best-of-breed suite of digital technologies and services to provide clients with a truly integrated offering,” said JB Brokaw. “I look forward to helping to lead the growth at iProspect.”
With over 10 years of successful leadership experience in search technology and digital marketing, Brokaw is a familiar face throughout the industry. He will lead the global team from the New York iProspect office.
iProspect is a leading, global digital marketing agency. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, shopping feed management, global search engine marketing, mobile search, Web analytics/attribution modeling, social media marketing, reputation management, and other related services. The agency has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.
Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 617.449.4172 or colleen.reed(at)iprospect(dot)com.
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