Metrics Marketing Group to Offer Usability Research Insights at Internet Retailer Web Design & Usability 2011 Conference

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Cleveland Marketing Firm’s VP, Research & Customer Experience and eCommerce Practice Director will Provide Event Attendees with Website Usability, Design and eCommerce Best Practices in Booth #321

Metrics Marketing Booth #321 at IRWD

Visit Booth #321 at IRWD

"Usability testing plays a critical role when designing a site for an enriching customer experience and optimal conversion," explained Zapata, VP, Research and Customer Experience at Metrics Marketing.

The Annual Internet Retailer Web Design & Usability (IRWD) Conference brings together usability and web design experts from around the globe to emphasize the importance of usability-driven design for online retailers. Metrics Marketing Group, an analytics-driven database marketing and interactive services firm that provides end-to-end eCommerce solutions, announced today that they will share their own website usability, design and eCommerce research and tips in their booth #321 at the IRWD Conference held at the Hyatt Regency Grand Cypress in Orlando, Florida from February 14-16, 2011.

Metrics Marketing Group will host their own booth at the conference in which Cathleen Zapata, VP, Research & Customer Experience and Brandon McInnis, eCommerce Practice Director, will be on hand to discuss with event attendees website usability best practices and offer recommendations for improving website usability.
Both Zapata and McInnis will share strategies with attendees on how to build eCommerce sites, mobile sites, web applications, emails or landing pages that are not only usable, but motivates conversion.

Zapata has more than 15 years experience in quantitative and qualitative research, specializing in website usability. Her background includes a wealth of experience in usability testing, eye tracking, heuristic evaluations, user research and conversion enhancement strategies for Fortune 500 clients across the globe. At Metrics Marketing, she spearheads the firm’s MetricsLabSM, a full-service usability lab and market research facility with mobile eye tracking capabilities that reveals customers' decision-making processes and behavioral patterns when reviewing a website, direct marketing piece, mobile application, email and more.

Brandon McInnis will be available to discuss new eCommerce trends and provide insights on how to develop retail websites and mobile applications that are designed to attract customers and drive conversion. McInnis has more than 14 years experience in developing eCommerce solutions that are focused on conversion and online customer experience. From his diverse experience, he has created a fundamental framework for effective online commerce and branding solutions. Most recently, McInnis joined the Metrics Marketing team to spearhead their Magento eCommerce solutions which offers online retailers looking for an eCommerce platform improved functionality and increased flexibility at a competitive price.

"Usability testing plays a critical role when designing a site for an enriching customer experience and optimal conversion," explained Zapata, VP, Research and Customer Experience at Metrics Marketing. "Brandon and I will be able to share industry best practices and first-hand experiences at the conference so attendees can have key takeaways to implement into their own websites upon return to the office."

Conference attendees also have the opportunity to sign up to win an iPad at Metrics Marketing’s booth #321 which will entice participants to optimize their site no matter what device their customers are using. At the booth, they can also learn about Metrics Marketing’s additional products and services that are designed to help increase website traffic, improve the customer experience, increase conversion and build measurable results.

The Internet Retailer Web Design & Usability 2011 Conference (IRWD) is an annual event focused on helping e-retailers and web developers enhance the design of retail websites. More than 40 web design professionals and experts will be at the conference offering consultations, hosting interactive sessions and presenting on the evolving secrets of retail web design. The conference will be held at the Hyatt Regency Grand Cypress in Orlando, Florida from February 14-16, 2011.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, e-commerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:
Megan Smargiasso
440.471.6011
twitter.com/MetricsMrktg
msmargiasso(at)metricsmarketing(dot)com

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