We’re now getting content to our readership much earlier, and it’s delivered in XML, giving us huge flexibility to repurpose the content for any delivery channel – from print to PC’s, tablets, eReaders and smart phones.
Falls Church, VA (Vocus/PRWEB) February 15, 2011
Aptara, a pioneer in digital publishing solutions, announced today that its PXE™ digital publishing platform has reduced Wiley-Blackwell’s turnaround time by more than 75% for six of its medical, pharmaceutical, and physics journals. Wiley-Blackwell, the scientific, technical, medical and scholarly business of John Wiley & Sons, Inc. (JW.A), is the world's foremost publisher for professional and scholarly societies.
Introducing Aptara’s web-based PXE has helped Wiley-Blackwell re-engineer journal workflow and accelerate production. Turnaround times have been reduced from over eight weeks to fifteen days − getting critical peer-reviewed findings to scientific and medical communities faster than ever before. An added value of PXE is that it is enabling Wiley-Blackwell to publish final content online even further in advance of its print editions than before.
“Aptara’s PXE digital publishing platform works like a well-oiled machine,” said Edward Wates, Global Journal Content Management Director, Wiley-Blackwell. “We’re now getting content to our readership much earlier, and it’s delivered in XML, giving us huge flexibility to repurpose the content for any delivery channel – from print to PC’s, tablets, eReaders and smart phones. Aptara’s PXE has opened the door to a better distribution model and new ways to monetize our content − faster.”
“Without a technology such as PXE, publishers are losing out on substantial time-to-market and cost gains -- that can make all the difference today with so much competition for readers’ attention,” said Dev Ganesan, President and CEO of Aptara. “With this initiative, Wiley-Blackwell is driving real innovation in a market that rewards flexible digital publishing capabilities and nimble production resources – both of which the PXE platform provides. The result is that Wiley-Blackwell is benefiting significantly from reduced turnaround times, easier access to eMarkets and substantial cost savings. We are extremely pleased to be helping one of the world’s most distinguished publishers profit from technology innovation.”
A web-based digital publishing platform, PXE provides an end-to-end multi-channel digital workflow for the creation of structured, reusable content with an easy to use, word processor-like interface. The PXE platform:
- supports publishers’ existing workflows, minimizing staff disruption and implementation time
- integrates content creation, editing and formatting into a streamlined workflow
- supports multi-channel publishing with simultaneous outputs for eReaders, Tablets, PCs and print
- eliminates traditional manual-intensive editing environments and processes
- avoids the need to retrofit traditional production processes for new digital products
Aptara will be demonstrating an enhanced version of their digital publishing platform, PXE4, at the O’Reilly Tools of Change conference this week in New York, February 15 and 16, booth #301.
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for content publishers. With comprehensive solutions across all delivery media, Aptara’s expertise includes content technology solutions, eBook creation, app development, publishing services, content conversion, and eLearning. Founded in 1988 around its unique publishing technical expertise, Aptara is a US-based company with over 4,400 professionals deployed globally and serving leaders in Media and Publishing, Information Services, Professional Services, Manufacturing, Technology, Engineering, Hospitality, Healthcare and Government. For more information visit http://www.aptaracorp.com.
Founded in 1807, John Wiley & Sons, Inc., has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Physics, Chemistry and Peace.
Wiley’s core businesses include scientific, technical, medical and scholarly (STMS) journals, encyclopedias, books and online products and services; professional/trade books, subscription products, training materials, online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, N.J., with operations in the U.S., Europe, Asia, Canada and Australia. The company's Web site can be accessed at http://www.wiley.com. The company is listed on the New York Stock Exchange under the symbols JWa and JWb.
Wiley-Blackwell is the international STMS publishing business of John Wiley & Sons, with strengths in every major academic and professional field and partnerships with many of the world’s leading societies. Wiley-Blackwell publishes nearly 1,500 peer-reviewed journals and 1,500+ new books annually in print and online, as well as databases, major reference works and laboratory protocols. For more information, please visit http://www.wileyblackwell.com or our new online platform, Wiley Online Library (wileyonlinelibrary.com), one of the world’s most extensive multidisciplinary collections of online resources, covering life, health, social and physical sciences, and humanities.
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