New York, NY (Vocus/PRWEB) February 15, 2011
Theodore Gray, Founder and Creative Director of Touch Press, will announce today that the company is working with the British publishing house Faber and Faber on an electronic edition of T. S. Eliot's great poem “The Waste Land”, to be released for the Apple iPad in April. Gray is giving the opening keynote at the O'Reilly Tools of Change for Publishing Conference 2011 in New York City, addressing stakeholders in publishing and media technology. His talk, entitled “The Elements: How We Did It and Where We're Going”, tells the story behind the first title published by Touch Press, which has now sold over one hundred eighty thousand copies and is widely regarded as a landmark in electronic publishing.
Max Whitby, Co-founder and CEO of Touch Press, comments, “'The Waste Land' for iPad will attempt to do for this defining poem of the 20th century what The Elements has done for the periodic table— bring a profoundly important subject to the attention of a new digital audience and make it come alive in their hands.”
Henry Volans, Head of Faber Digital, adds: “No writer is more closely associated with Faber than T. S. Eliot, and it is a privilege to work on any new edition of 'The Waste Land'. We are delighted to partner with Touch Press for this marriage of literature and technology. Together we aim to bring a new level of dedication and sensitivity to poetry in the digital space. The Waste Land for iPad will be a flagship in Faber's mission to re-imagine poetry for the digital age.”
Faber and Touch Press have already published one digital title together. Solar System for iPad released a few days before Christmas, has already sold over thirty thousand copies and received more than 130 five-star reviews on the U.S. and UK iTunes App Stores.
Notes to Editors:
Faber and Faber is one of the last great independent publishing houses in London, with no fewer than twelve Nobel Laureates and six Booker Prize-winners among its authors.
Touch Press is a new digital publishing venture whose UK and U.S. founders have a distinguished 20-year track record of interactive software development.
Apple is a trademark of Apple, Inc.