Campaigns that share consumer insights across paid and social media during the campaign allow tighter targeting and optimization.
Portland, OR (Vocus/PRWEB) February 14, 2011
White Horse will share a holistic media approach to drive deeper digital campaign engagement and better overall campaign results in a complimentary Webinar event on February 16th
Marketers and media planners are invited to step behind the curtain with the White Horse media team to learn how to evaluate the purchase consideration cycle to create truly integrated campaign strategies. From using social profiles to anticipate brand engagement across social outlets, to a paid media mix that includes contextual content placement, this webinar will provide expert insights that ignite the powerful synergy of paid and social media. The event will take place February 16th at 10:00 am PST/12:00 pm CST/1:00 pm EST.
“Too frequently we still see campaigns that are designed in silos,” said Eric Anderson, VP of Marketing at White Horse. “A holistic approach to media planning across paid, earned and social outlets recognizes that consumers get different experiences from different media. Campaigns that share consumer insights across paid and social media during the campaign allow tighter targeting and optimization.”
Registration for "How Social Marketers Lie and What To Do About It" is open now at https://www3.gotomeeting.com/register/779231246.
About White Horse
White Horse is a 31-year-old digital marketing agency that wants to expand your notion of the word “digital.” White Horse pursues the convergence of new and traditional media, from display ads with embedded video to print ads with QR codes, and Web sites that extend social reach. White Horse services include Web design, integrated marketing, technical engineering, emerging media, and audio/video production. Visit the White Horse Resource Center for free educational Webinars, podcasts, videos and white papers.