Orlando, Florida (Vocus/PRWEB) February 16, 2011
Having built a solid reputation around their talent for discovering and presenting the best in disruptive, game-changing technologies, the Internet Retailer's Web Design & Usability Conference is known for its annual exhibition of some of the most exciting and innovative advances in the ever shifting world of ecommerce, web services and online retail operations. With the Userlytics Corporation presenting their unique “virtual test lab” service to the Usability, UX & Online Market Research communities, this year’s conference promises to be no exception.
Understanding Your Customers
Billions of dollars are spent each year on marketing initiatives, yet until recently, only a very small fraction have been invested in understanding and improving the user and customer experience. In surveys conducted by Userlytics, the vast majority of employees in the Fortune 500 have never seen or heard customers using their companies’ products and services.
Two factors account for this surprising finding. The cost and time required to conduct tests in a traditional laboratory is extremely onerous, thus reducing the number of people who can utilize a traditional user research lab, as well as the number of projects where it makes economic sense. Furthermore, until recently it was not possible to effectively or efficiently conduct audio-visual qualitative research online. Now, with the Userlytics cloud-based lab, companies can quickly and affordably see and hear their customers as they use their products in their homes or workplaces.
Qualitative Research vs. Quantitative Research
The unique Userlytics service combines techniques and technologies that focus on the qualitative attributes of human interactions, including the ability to create either a user experience or a market research test within minutes, as well as receiving the audio visual results within hours. Using a proprietary blend of audio-visual technologies as well as expert staff analysis, Userlytics offers its customers an easy, fast and affordable way to iteratively implement best practices in UX, Usability and Qualitative Online Market Research in real time.
How to Improve the Customer Experience?
With Userlytics its easy.
- Define representative Users: Users are selected using several types of demographic & target audiences;
- Define representative Tasks: Users are asked to complete real tasks that users have faced in the past or are likely to face with a prototype design, as well as follow post-task follow on questions;
- Observation: Within hours of initiating a test, product owners and designers learn how users interact within a system or prototype, where they succeed, and where they have difficulties with the user interface, by observing a full audio visual recording of the user experience.
By utilizing a unique combination of interactive audio and video recordings in tandem with a powerful set of reporting and playback features, Userlytics offers its customers a set of services that optimizes their websites’ ability to monetize, keep visitors on their website, and increase the overall User Experience of the site.
About IRWD 2011
IRWD 2011 Conference features 43 subject matter experts in the fields of User Experience, Information Architecture, Usability, Human-Computer Interaction and designer, and includes e-retailers from all merchandise channels, as well as the design professionals who help them create outstanding sites.
For more information, press only:
Michael Greenleaf, +1 (415) 449 0502, Michael(at)userlytics(dot)com.
For more information on Userlytics:
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