Minnesota Farmer Sparks International Interest With “EcoCommerce” Book

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A Minnesota farmer receives praise from European, African and American agriculturalists with the release of EcoCommerce 101, an economics book on agriculture and the environment.

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The interest in an ecocommerce-type framework is rising and there is an overall trend away from relying on government-based solutions.

A Minnesota farmer receives praise from European, African and American agriculturalists with the release of EcoCommerce 101, an economics book on agriculture and the environment.

EcoCommerce 101 describes how an economic market signal, rather than regulation, will be the preferred model in meeting the nation’s and global environmental interests such as maintaining soil productivity, carbon sequestration, generating fresh water supplies and meeting increasing food demands.

The interest in an ecocommerce-type framework is rising and there is an overall trend away from relying on government-based solutions. The message about a market-driven solution that EcoCommerce 101 provides resonates with agriculturalists of all types and in many countries. Additionally, major corporations such as Walmart, Nestle, Syngenta and other multi-nationals are promoting a new “sustainability” philosophy that is gaining social and consumer support.

Advance endorsements praise Gieseke’s ability to illustrate a practical and effective method to identify environmental values and make a compelling case for the need to bring the externalities of agriculture and business into the accounting framework of economics.

As a firm that is starting to invest in ecosystem markets generated from land based practices on working farms and forests, we eagerly devoured EcoCommerce 101. We found the concise metrics very useful for developing tools to measure such investment opportunities.
~John Campagna, Restore Capital

In EcoCommerce 101, Tim Gieseke has provided a tremendous tutorial and reference for anyone who wishes to understand how the invisible hand of market forces interacts with environmental resources.
~David Miller, Iowa Farm Bureau Federation

Contact Jennifer Herron with questions or requests. For more information and additional reviews visit: http://www.ecocommerce101.com.

About the author: Tim Gieseke holds an MS in Environmental Sciences with conservation design and farm policy experience. In addition to farming, he is president of Ag Resource Strategies, LLC. He was recently asked to serve on Solutions for the Land Dialogue, a national effort initiated by the United Nations Foundation to integrate agriculture, forestry and conservation solutions.

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Jennifer Herron
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